Overview

Founded in 2021, Velocity is a New York-based alternative investment firm that collaborates with founders and executive teams to build best-in-class sports, media and entertainment companies. Velocity targets five key sectors including sports, content & IP, gaming, sports betting and fitness & wellness. With 60+ years of collective investing, operating and ownership experience, Velocity’s founders have held leadership positions at Apollo, ESPN, Harris Blitzer Sports & Entertainment and Sportradar. Velocity prides itself in being more than a provider, but a true value-add, operational partner to create the next generation of sports, media and 

entertainment companies. The group targets $10M to $50M investments in companies valued between $100M and $2B. While the firm targets growth-stage investments, they focus on downside protection and apply a ‘buyout’ level of underwriting. A team of seasoned professionals backs the firm, with Jessica Li, Partner and Head of Investor Partnership, overseeing Business Development and Investor Relations efforts. Velocity strives to provide uncorrelated, attractive risk-adjusted returns for their investors by being at the forefront of a new institutional asset class: sports, media and entertainment.