Like many others, Measure 8 Venture Partners were finding it particularly difficult to reach those in the family office space. Historically, family offices have been harder to find and connect with than the average investor.
As a venture capital fund focused on the emerging cannabis industry, they were looking for family offices that were well-matched to their industry focus. According to FINTRX seat holder and COO/Director of Business Development at Measure 8, Kevin Gahwyler, they were looking for "access to groups that I do not have direct contact with from my rolodex." They reached out to FINTRX, and we immediately connected them with several suitable family offices to help expand their investor base.
When speaking with Gahwyler, Measure 8 had two primary objectives when choosing to work with FINTRX. The first was to "gain access to unknown family offices." While the family office industry is trending towards being more forward-facing, many are still keeping a more hidden profile. For that reason, FINTRX provides clients with an extensive network of family offices they would not otherwise have prior access to.
From there, Measure 8's goal when choosing FINTRX's extensive database, was to "ultimately gain new investors", says Gahwyler. This was a goal that was quickly accomplished with the help of the FINTRX database.
Today, Measure 8 has received an investment from a family office on the FINTRX platform. By providing the firm with significant and wide-ranging access to thousands of family offices worldwide, they could find investors that best matched their unique use case. Ultimately, this is what every capital-raiser strives to achieve.