<img height="1" width="1" style="display:none" src="https://q.quora.com/_/ad/1ac644d4c3f54087bef4289a089c9d7c/pixel?tag=ViewContent&amp;noscript=1">
CASE STUDY

How Keystone National Group Leverages FINTRX

Salt Lake City, UT

Headquarters

$4.3B+

Invested Capital

2006

Founded

Keystone National Group

Overview

Founded in 2006, Keystone National Group is a Salt Lake City, Utah-based investment advisory firm focused on private credit and real estate investments. Since its inception, Keystone National has invested over $4.3 billion of capital in 550+ transactions. The firm manages a number of funds, separate accounts, and co-investment vehicles on behalf of investors, which include pension plans, family offices, wealth management firms and private individuals.

 

Keystone’s investments emphasize capital preservation, contractual cash flow and hard asset coverage. The firm’s investment efforts are organized by Private Credit, Real Estate Lending and Real Estate Private Equity. Heston Neilson, Managing Director of Keystone National and his team are currently spearheading raising capital on their most recent real estate debt fund with a target of just under $1 billion.

"Super helpful in scouring the massive amount of data out there on RIAs and family offices..."

Heston Nielson
Heston Nielson
Managing Director, Keystone National Group
SUMMARY 

Case Study

Founded in 2006, Keystone National Group is a Salt Lake City, Utah-based investment advisory firm focused on private credit and real estate investments. Since its inception, Keystone has invested over $4.3 billion of capital in 550+ transactions... 
Get the PDF

Their Challenge

Similar to many businesses, a firm's success and potential for future growth are highly driven by relationship building and having a strong network. The case was no different for Keystone National Group, which was determined to cast a wide net of potential investor groups that would be ideal partners to work with.

The traditional method of finding potential partners involves conducting extensive research and reaching out to individual firms and representatives. This can be a time-consuming and inefficient process, especially when trying to reach a large number of potential partners. Furthermore, contact information often changes frequently, making it difficult to keep track of updated information.

In order for Keystone National Group to be successful in overcoming this obstacle, the company needed to implement a strategy that was more effective in locating and establishing connections with prospective business partners.

 

"I have been able to find various organizations that I would never have known about and contact information for people at that organization. I still have to search for certain contacts, but overall, much easier." - Heston Nielson, Managing Director at Keystone National Group

 

The Outcome

Keystone National Group eventually turned to FINTRX for its centralized and comprehensive database of family offices and registered investment advisors, updated contact details on 850,000+ private wealth decision-makers and the ability to significantly cut down the time required to find and connect with suitable prospects.

FINTRX has since supplied Heston and his team with accurate intel on family offices and RIAs in one centralized location. With access to 375+ search filters, FINTRX filters out suitable investors and helps to pinpoint relationships with the highest potential.

Keystone National Group has since been able to reduce the number of hours spent speculating about whether a firm was the right fit for them and no longer has to dig for contact information that might not have been reliable to begin with. FINTRX has ultimately helped Heston and his team take a significant step toward achieving their real estate fund's ultimate goal.

Additional Case Studies

PE / VC

Mammoth VC Case Study

Mammoth Investors is a Premier Venture Capital company that specializes in health science and technology funds...
Read Case Study

ASSET MANAGEMENT

Wells Fargo Group Case Study

Wells Fargo Advisors is a premier financial services firm serving investors worldwide through approximately 12,000...
Read Case Study

Simplify your family office and registered investment advisor access

Book more meetings, increase efficiency, and expand your network

RESILIENCY

Since preparation is a key ingredient to success, our team focuses on resiliency and planning when it comes to customer data.

resiliency-graphic
solution-icon-9

Get Our Daily Coronavirus Tracker Insights Sent to Your Inbox

solution-icon-9

Get Our Daily Coronavirus Tracker Insights Sent to Your Inbox

resiliency-graphic