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The 2020 Guide to Family Offices

June 23, 2020

Like any vertical dealing with the ultra-wealthy, every family office is unique in set-up and structure, with each requiring a different combination of services depending on the wants and needs of their clientele. This makes defining the murky world of family offices incredibly challenging. In an effort to shine a light on the global wealth ecosystem, we provide extensive insight into the history and evolution of these private wealth entities. 

What is a Family Office?

The true definition of a family office is as a group that provides a family or multiple families with a multitude of personal and wealth management services. Like any vertical dealing with the ultra-wealthy, every family office is unique in set-up and structure, with each requiring a different combination of services. Over the past two decades or so, family offices have rapidly evolved, thereby reforming the way in which the ultra-wealthy manage and allocate capital. While this transformation continues to add value for high net-worth families across the world, this unique maturation has also added complexities to an already obscure space. 

Main Differences Between Institutions & Family Offices 

Family offices are a unique breed. When it comes to putting capital to work, these private wealth vehicles tend to be incredibly opportunistic and nimble. In comparison, their institutional counterparts often have specific investment mandates and size & track record benchmarks needed prior to pulling the trigger on an investment. The average institutional investors (labor unions, banks, insurance companies, pensions, etc.) require longer and more protracted due diligence cycles as opposed to family offices, which generally have significantly greater thresholds for longer investment hold times. This difference makes family office investors an incredibly attractive pool of capital for both funds and private deals alike. We will unpack further when exploring the increased direct investment trend in the family office landscape, as both play a vital role in the AUM makeup of an array of investment opportunities.

Single Family Offices vs Multi-Family Offices

Family offices are split in two core buckets: single family offices (SFO) and multi-family offices (MFO). In a general sense, single family offices are private groups that manage the financial and personal affairs of one high net-worth family or individual. A well structured single family office will oversee a myriad of additional items such as insurance needs, tax planning, fiduciary responsibilities, trusts, aviation, real estate holdings, etc. Typically the minimum amount of assets needed to create a financially focused single family office is $50 million or greater. 

Multi-family offices are private organizations comprised of qualified and well-respected professionals with extensive experience in providing a range of wealth management services to numerous unrelated high net-worth families and individuals. Much of the core multi-family office structure is already in place for new families to leverage and plug into, so we often see these wealth vehicles market their services to new affluent families as they seek to attract more clients. In fact, you will often find many family offices that started as single family offices, and over a period of time, morphed into multi-family offices. 

For more on the unique distinctions between SFOs and MFOs, explore our 13-page white paper Navigating the Family Office Market: SFOs vs MFOs.

LINKEDIN-Navigating-the-Family-Office-Market-SFOs-vs-MFOs

History of Family Offices

When the term family office arises, I bet it doesn't evoke the ideas of stewards and their kings. In accordance with the EY Family Office Guide, the concept of private wealth management first emerged in the sixth century, when a king's appointed steward was held responsible for managing royal wealth, thereby establishing the concept of stewardship that is among us today.

house of morgan building

How we categorize family offices today started to take shape in the late 19th century with the founding of the House of Morgan in 1838 (pictured above after its remodel in 1914).  In 1882, the Rockefeller's - an American industrial, political and banking family that owns one of the world's largest fortunes - founded their own family office, which is still in business to this day. In essence, this development brought forth the rapid expansion of family offices -  first emerging in the United States and then moving elsewhere around the globe. 

The Modern Family Office

Today's family offices are far more sophisticated and forward-facing than ever before as they can no longer afford to be inconspicuous. The single and multi family office world is rapidly becoming an important source of capital for private companies, either as a funding source or in a complementary partnership with other  private wealth investors, venture capitalists and institutional capital providers. The modern family office of today seeks to put capital to work and find deal flow - often in more nascent and emerging industries, such as in cannabis or blockchain. Until now, you would rarely uncover full public dossiers of information. This is mainly because the previous family office model was meant to preserve the wealth for future generations, whereas the present-day model is increasingly about putting money to work in the wealth owner’s lifetime.

Using Shared Commonalities to Drive Impactful Family Office Networking

FINTRX Affinity Score - learn more

Technological advances and progressive growth in the family office space makes finding commonalities significantly easier. Comprehensive family office data and research platforms such as FINTRX make it possible to discover unique similarities that drive stronger outreach processes. You can do this manually within your own network or leverage our one-stop solution with an offering like FINTRX Affinity. Designed with AI to humanize your outreach - FINTRX Affinity delivers custom conversation starters, actionable insights on your best path to connect, and meaningful intel on your shared commonalities across 10,900+ family office decision-makers. Using our savvy algorithms, FINTRX auto-updates your Affinity Score every night at midnight, thereby generating the most optimal matches for your outreach purposes on a daily basis.

Follow & Attend Family Office Conferences & Events (Digital Included!)

Regardless of your profession, level of experience, or the industry in which you work, networking events provide invaluable opportunities to enhance your career and personal growth. Given the traditional furtive nature of the private wealth environment, it makes attending events all the more valuable to the asset raising professional. But in order to walk away with golden nuggets of knowledge and promising new family office connections, you must know how to make the most of these opportunities. 

Conferences boast an interactive engagement model that allows for productive networking opportunities and meaningful discussions with those in the private wealth space. Once you decide to attend, your success relies on a great plan before, during and after the event. Being prepared and proactive helps to ensure new connections that last - and remember, the mindset you choose prior to the event impacts your performance and overall results. For more information on upcoming family office conferences, visit the FINTRX Events page, where we provide key information on private capital market events all over the world, as well as its asset class focus, date(s), location and a link to the event. 

Why Family Office Origin of Wealth Important?

Family offices, specifically single family offices, are much more likely to allocate capital to industries for which they made their wealth. This seems natural enough. If you can understand 'it', you are far more likely to peel off capital. This can be increasingly valuable for funds and private companies seeking a seed investor. If you can target capital that can wrap their arms around your proposition and truly understand what you're doing, your hit rate will greatly rise.

Download our infographic to see a visualization of the industry origin of wealth for over 2,800+ family offices across the globe; Predicting Family Offices with Intelligent Data.

Predicting Family Office Investments with Intelligent Data

Family Office Investment Trends

Family offices are opportunistic by nature. You will not find specific mandates in the family office world. Their goal is to compound capital and find unique opportunities to put money to work. The result - increased opportunity for those seeking capital. The modern family office is often less concerned with track record length, assets under management thresholds, etc. Due diligence is of course comprehensive - as it should be - but the amount of red tape is substantially less than you would find in the large institutional markets.

You will also find an increasing trend in family offices making direct investments into private companies and deals. The reasons for this are mainly - more control, fewer fees, and their ability to provide patient capital. There is great value here for the family office as well as the funded entity. This macro direct investing trend continues to gain steam and does not appear to be stopping anytime soon.

direct investment activity by family office typeDirect Investments have become increasingly common throughout the family office space, particularly within the single family office ecosystem. We attribute this trend to a number of changes, none more influential than the increase in sophistication of family office vehicles themselves. Over the past decade, family offices have accumulated the assets and talent required to effectively allocate capital directly into the private space. The result of this trend is more than half of all family offices allocating capital directly to some degree.

family offices making direct investments

Our Buy-Side product at FINTRX, which focuses specifically on family offices making direct investments, offers an innovative framework as a means to provide users the ability to visually query a macro-level view of the family office market to discover existing trends amongst private wealth allocators. Designed for our private equity, venture capital, investment banking and private company clients, FINTRX Buy-Side provides detailed investment history on 2,800+ family offices worldwide, monitoring the amounts invested, stage of investments, industry developments, and much more.

Global Family Office Growth

Family-Office-US-Regional-Breakdown

What was once a niche industry focused mainly in the United States has now gone global. An increase in private wealth has continued to expand the creation of new family offices in areas that were essentially void of family offices in the past. Asia, for example, has seen a rising number of family offices over the past few years, with many predicted to be on the horizon in the coming years as generational wealth continues to change hands.Top-3-Regions-with-the-Most-Family-Office-Activity-3

Family Office AUM (Assets Under Management)

Assets under management (AUM) is the total value of all the assets managed by a family office. In a single family office, this applies to an individual or one family. In a multi-family office, the capital is spread across a number of ultra high net-worth families. The true minimum AUM threshold to be considered a family office is cloudy, as it depends ultimately on the office itself. At FINTRX, we use $50 million, however a majority fall above $100 million. Because of the vast pools of wealth accumulated by family offices, it makes them optimal investors for those looking to raise capital. 

Understanding the reasons behind what makes family offices ideal investors can be a game-changer in terms of wealth preservation and wealth expansion. Download our 4-pager to discover the main reasons why the distinguished nature of family offices makes them optimal investors.

10 Reasons Why Family Offices Make Great Investors

Family Offices & Impact Investing

Impact investing has experienced immense growth in the last decade, outperforming the benchmark for eight out of the last 10 years, according to the MSCI ESG Leaders Index.  In an effort to address social and environmental issues around the world, impact investors aid mission-driven companies, whose innovations spur change and accelerate economic growth for the coming generations. Utilizing the FINTRX platform, which covers hundreds of families active in ESG/impact investments, we have shared five family offices making impact investments across an array of industries, sectors and asset classes.  Download our latest industry spotlight to read about them.

Five Family Offices Making Impact Investments

What Makes ESG & Impact Investing Attractive to Family Offices?

Impact investors make investments into companies, organizations, or funds with the intent of generating valuable social or environmental impact alongside a financial return. Investing with high standards to maximize financial performance and public benefit, impact investors aim for a financial return while also making a positive impact on the communities in which we live. These investments are immensely attractive to the family office ecosystem as they put forth the agenda of investing in a responsible manner, in addition to producing a strong ROI. 

Recap

The family office landscape is a forever moving target, though its continued expansion and growth remain steady. The allure and genuine interest in family office capital is not going away, as the benefits of securing an allocation from family office capital pools are vast. We advise you to take a deep dive into this highly sought after and often misunderstood space. FINTRX is always eager to chat with capital raising professionals keen on tackling the family office market. With the right tools and strategies, we strongly believe there are many opportunities within the space. Contact us today and we will gladly help orient and point you in the right direction.


For an in-depth exploration of the FINTRX family office platform, click below:

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For more practical family office insights and best practices, visit our newly designed 'Resource Library' below. 

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Written by: Russ D'Argento

Russ D'Argento is Founder & CEO of the FINTRX Platform.

Russ D'Argento

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