Prior to leveraging FINTRX, Fifth Wall Ventures used traditional databases such as Preqin or S&P MMI to identify potential investors. In utilizing these resources, New and his team quickly ran into several obstacles when it came to identifying suitable leads and finding updated information on past investment strategies implemented.
Michael New, Principal at Fifth Wall Ventures explained, "We were interested in getting differentiated access to investor contacts that fell outside of more traditional databases like Preqin or S&P MMI - our operating assumption was that there were plenty of investors that would have an interest in our platform, but their contact info and information about their investment approaches weren't as easy to find…"
This lack of information made it difficult and cumbersome to map the alternative wealth landscape, let alone set forth an investment plan. Fifth Wall ultimately found its fundraising efforts to be generic and not nearly as effective as they had hoped.
Fifth Wall turned to the FINTRX Family Office & Registered Investment Advisor (RIA) solution to gain credible insights and access to nearly 3,500 family offices, 740,000 investment advisors and the tools necessary for productive and humanized outreach.
"FINTRX is our secret weapon that provides our team with the most robust data and insights on over 850,000+ family office and investment advisor records. I'm almost hesitant to provide an endorsement because I don't want any other capital raisers to have access to the wealth of information I now have access to - and I strongly endorse the product." - Michael New, Principal at Fifth Wall Ventures
Given our historical access to the family office and RIA markets, Fifth Wall turned to the FINTRX Data & Research Platform to identify, map and segment into the private wealth landscape. New explained, "FINTRX presented a unique value proposition focused explicitly on family offices and RIAs, and given historical success with that segment of the market, it felt like a great fit for our fundraising efforts."
With access to 375+ search filters, FINTRX filters out suitable investors, provides investment history and identifies contacts with the most potential, among numerous other prospecting tools. New added, "FINTRX has enabled us to develop a scalable, repeatable, data-driven process for outreach to new investors and to find net-new LP targets that would ultimately choose to invest with Fifth Wall across our various products."
FINTRX has reshaped Fifth Walls’ entire investment strategy, dramatically speeding up the scale of their outreach. Plus, our actionable notifications and news alerts help keep the Fifth Wall team up to date at all times.