Client Case Study · Fund Distribution · ETFs

How F/m InvestmentsEnhances Distribution Efforts with FINTRX

F/m InvestmentsFund Distribution · ETFs
Download the Original Case Study ↗
Overview

F/m Investments is a diversified, multi-boutique asset management firm offering a suite of investment products, including exchange-traded funds (ETFs), separately managed accounts (SMAs), and mutual funds. Their offerings span fixed income, equity, and U.S. Treasury markets, serving a range of clients across the financial advisory landscape. With a nimble and collaborative team structure, F/m Investments emphasizes data-driven decision-making, personalized client engagement, and strategic distribution across institutional and intermediary channels.

"The AI is scary cool...we have used it to create marketing campaigns or target firms who are using a competitor's ETF."
Carl Berg Carl BergSenior VP; Director of Sales Operations & Analytics at F/m Investments
Before FINTRX

The Challenges Before FINTRX

Before implementing FINTRX, F/m Investments faced several obstacles that made it difficult to scale their distribution efforts efficiently. With limited visibility into advisor-level data and a small sales team, they needed a more robust, centralized solution to support growth.

01

Limited Visibility into AUM & Competitor Landscape

In the ETF world, understanding where assets are held—and who holds them—isn't always straightforward. Without access to key data, the team found it challenging to assess their market position or identify competitor relationships.

02

Lean Sales Team Needed Scalable Tools

With just a handful of internal & external representatives, the firm needed tools that could help them cover more ground without increasing headcount, particularly when targeting new markets or preparing for outreach.

03

Lack of Advisor-Level Intelligence

Without a centralized platform, the team lacked visibility into advisor backgrounds, product exposure, and firm affiliations—critical insights needed to target the right people with the right message.

The Decision

Why They Chose FINTRX

The decision to adopt FINTRX was driven by its breadth of coverage across RIAs & broker-dealers, as well as the depth of advisor-specific data, including 13F filing visibility. FINTRX provides F/m Investments with the advisor-level intelligence they need—covering firm affiliations, product exposure, and geographic insights—to confidently uncover and prioritize distribution opportunities.
With FINTRX

Results & Impact

Since bringing FINTRX into its workflow, F/m Investments has gained greater clarity into its target markets and strengthened its approach to outbound engagement. From uncovering new advisor relationships to enhancing campaign execution, FINTRX has become an integral tool for driving distribution growth.

Verified Impact 01

Territory Building & Geographic Targeting

The team builds precise territory lists based on metro area, AUM exposure, or ETF usage—empowering more focused outreach. As Carl shared, “Being able to leverage searches—whether it's advisors in a certain city or with a certain AUM focus—has been a huge help.”

Verified Impact 02

AI Tools for Smarter Prep & Messaging

Powered by FINTRX’s AI Analyst, tools like 'Prep Me for a Meeting' and the 'Intro Email Generator' have streamlined research and campaign messaging—especially when entering new markets. Carl described the functionality as “scary cool,” noting its ability to instantly surface key insights and talking points ahead of every call. He further explained, “We do a lot of email marketing campaigns and are always trying to tweak our message so it’s most effective and impactful. Having that extra tool—like AI Analyst that helps craft messaging or prep for a meeting—is very valuable.” 

Verified Impact 03

Strategic Search & Filtering Capabilities

By filtering for advisors aligned with F/m's products—or competitors'—the team now targets outreach with far greater precision, creating more relevant and impactful marketing and sales initiatives.

Verified Impact 04

Instant Access to Advisor Intelligence

Extensive firm profiles and Smart Bios give the team a detailed view of advisor backgrounds, interests, and affiliations—allowing for well-informed, personalized engagement at every stage of the funnel.

Keep Exploring

More teams putting intelligence to work.

RIA

Pure Financial Advisors

A more scalable way to identify, evaluate, and engage high-potential advisors and firms.

Read the story → Asset Management

Great Gray Trust Company

Inconsistent advisor data gave way to a smarter, more automated approach to identification and outreach.

Read the story → Asset Management

Victory Capital Management

The transition from Discovery to FINTRX was driven by the desire for improved service level and support.

Read the story →
Your Market. Fully Visible.

Build your next growth story with FINTRX.

Bring us your market, territory, or growth question. We will show you the path through private wealth.

Request a Trial →