Challenges
+ Limited Visibility Into Actual Municipal Bond Exposure
Existing tools did not show whether an advisor had real exposure to municipals, making it difficult to prioritize firms already aligned with the strategy versus those requiring a full education cycle.
+ Difficulty Narrowing the RIA Universe to Qualified Targets
The team needed to filter thousands of RIAs down to a much smaller group that not only used municipals, but also served the right client base and had the capacity to allocate.
+ Limited Ability to Filter for Specific Product Alignment
Because a portion of the offering is structured through private funds, identifying RIAs already allocating to similar vehicles required additional effort.
+ Time Spent Validating Decision Makers and Firm Structure
Determining who was responsible for manager selection or product research often required additional research outside of the core system.
+ Need to Focus Outreach on Quality Over Volume
With a targeted distribution strategy, the priority was not reaching more advisors; it was identifying those most likely to engage based on allocation behavior, client profile, and platform usage.
Why They Chose FINTRX
Results & Impact
+ Ability to Identify Advisors Already Allocating to Municipals
FINTRX’s 13F data allows for quick confirmation of whether an advisor has exposure to municipal bonds, enabling outreach to focus on firms with an existing understanding of the asset class.
+ Improved Alignment With Product Fit & Client Profile
By layering filters such as AUM, geography, average client size, custodians like Schwab or Fidelity, platform usage like Envestnet, and private fund exposure, outreach can be focused on RIAs aligned with the firm’s investment approach.
+ Reduced Time Spent on Upfront Research & Validation
Firm structure, investment approach, and key contact data are accessible in one place, minimizing the need to cross-reference external sources before outreach. As Craig DiRuzzo, Head of Distribution, noted, “The approach has been the same, it's just that FINTRX provides better tools to achieve what we're trying to achieve.”
+ More Targeted Outreach By Geography & Travel
When meeting with partners or prospects in the field, RIAs in a specific region can be quickly identified and prioritized based on relevant criteria, ensuring time on the ground is spent with the right firms.
+ Improved Meeting Prep with Firm Intelligence & AI
Ahead of conversations, firm-level data and AI Analyst’s “Prep me for a meeting” prompt provides clear insight into how an advisor allocates and who is responsible for decision-making, enabling more tailored and informed discussions.
.png?width=220&height=57&name=all%20white%20fintrx%20logo%20(2).png)
.png?width=367&height=109&name=ezgif.com-gif-maker%20(3).png)