How to Use Custodian Data to Recruit Advisors & Expand RIA Relationships with FINTRX

The FINTRX Advantage

FINTRX delivers unmatched visibility into the RIA landscape, including real-time custodian data across 40,000 firms and 760,000 registered reps. Unlike legacy databases, FINTRX tracks:

•  Primary and secondary custodians used by each firm
•  Historical trends in custodian usage and platform migrations
•  Custodian preferences by AUM tier, firm size, or geography
•  Recent custodian onboarding or exits as actionable triggers
•  Real-time custodian change alerts across your target lists

This transforms custodian relationships from buried data into powerful recruitment signals.

5 Proven Ways to Use FINTRX Custodian Data to Recruit Advisors

1. Find Advisors Compatible with Your Platform

Use AI Search to instantly surface firms whose custodians align with your onboarding and operational setup. This eliminates wasted conversations and positions your firm as an easy transition.

Example prompt: "Show me RIAs on Fidelity or Pershing with over $250 million in AUM and fewer than five reps.”
Result: Highly qualified pipeline with frictionless onboarding potential.

2. Use Custodian Transitions as Your Outreach Trigger

Shifts in custodian relationships often precede advisor turnover. Use AI Analyst to surface firms that have recently added or dropped custodians.

Example prompt: “Which RIAs have recently dropped TD Ameritrade and adopted Schwab or Pershing?”

Pair this with Relationship Path insights to identify the warmest entry points into those firms at the moment of highest receptivity.

3. Map Custodian Use by Region or Team Assignment

If your recruiting efforts are territory-based, custodian data helps segment your target region by platform and advisor headcount.

Example search: "All RIAs on Schwab in Texas with at least two reps and more than $150 million in assets.”

Use Bulk AI Actions to generate firm profiles, identify top reps, and arm your recruiters with insights for efficient outreach.

4. Combine Custodian Data with Product or Book Trends

FINTRX allows you to overlay custodian use with product exposure or allocation data. This reveals underutilized segments where your firm’s platform or product suite can add differentiated value.

Example prompt: "Which firms on Schwab are underweight in actively managed ETFs?”

Use these insights to build recruiting messages around platform enhancements or product access your firm offers that their custodian may limit.

5. Prequalify Every Meeting or Outreach with Custodian Context

Before making contact, run a one-click AI Analyst scan to understand each firm's custodial profile. This gives you:

•  Custodians used and how they have changed
•  Potential operational or platform frictions
•  Strategic alignment insights for how to position your firm

No guesswork, no wasted meetings, no surprises.

Custodian Intelligence Is Your Recruiting Advantage

Most RIA recruiters are relying on outdated firm data or waiting for public advisor movement. FINTRX surfaces custodian changes and preferences in real time, giving you an actionable edge to engage with the right advisors, at the right firms, at the right moment.

See how FINTRX helps you:

•  Target RIAs aligned to your custodian
•  Spot custody shifts that signal advisor movement
•  Map warm introductions with relationship mapping tools
•  Scale outreach using AI Analyst and Bulk Actions

Request a demo today and see how FINTRX turns custodian intelligence into your recruiting advantage.