NEWS AND INSIGHTS FROM FINTRX
The shift of advisors from wirehouses to independence is one of the most important structural changes happening in wealth management today. Every year, hundreds of advisors leave firms like Morgan Stanley, Merrill Lynch, UBS, and Wells Fargo to launch or join independent registered investment advisors (RIAs). These “breakaway advisors” don’t just change logos. They often bring significant client assets with them and, more importantly, they gain the freedom to reassess everything from investment products to technology, custodians, and service providers. For asset managers, fintechs, custodians, and service providers, tracking breakaway advisors isn’t a nice-to-have. It’s a competitive necessity. FINTRX was built to help firms identify, track, and act on these transitions before opportunity passes them by.
When an advisor breaks away, three things usually happen quickly:
First, assets begin to move. While the full transition can take months, breakaways often represent hundreds of millions or more in addressable AUM over time.
Second, buying behavior changes. Independent RIAs are no longer constrained by proprietary platforms or internal product pressures. They rebuild portfolios, evaluate new managers, and rethink vendor relationships.
Third, influence increases. Many breakaways go on to build fast-growing firms, become acquisition targets, or emerge as key decision-makers within larger RIA platforms.
The challenge is timing. By the time a firm shows up in public rankings or industry headlines, competitors may already be deeply embedded. That’s where FINTRX comes in.
FINTRX continuously tracks advisor movement across the wealth ecosystem, including transitions from wirehouses to independence. Using an advisor's employment history, firm affiliations, and regulatory data, FINTRX helps users pinpoint when an advisor left a wirehouse and where they landed.
Instead of relying on press releases, word of mouth, or outdated lists, teams can proactively monitor advisor transitions as they happen. This gives sales and marketing teams a critical head start in identifying newly independent advisors before they are inundated with outreach.
Users can filter and segment breakaways by prior firm, geography, role, AUM, and more, making it easy to focus on advisors that align with specific territory plans or product strategies.
Tracking the advisor is only the first step. What matters next is understanding the firm they are building or joining.
FINTRX provides deep intelligence on independent RIAs, including firm structure, leadership, ownership, and growth trajectory. Users can quickly see whether a breakaway launched a solo practice, joined an existing RIA, or aligned with an aggregator or platform.
This context is critical. Outreach to a newly formed boutique firm looks very different from outreach to a breakaway team joining a multi-billion-dollar RIA. FINTRX ensures teams don’t treat all breakaways the same.
Breakaway intelligence is most powerful when it informs action. FINTRX enables teams to move beyond generic “congrats on the move” messaging and into highly relevant, well-timed conversations.
Sales teams can see an advisor’s background, prior firm experience, and areas of focus, allowing them to tailor their outreach to reflect real understanding. Marketing teams can build targeted campaigns around newly independent advisors, aligning messaging to themes like independence, flexibility, and choice.
Because breakaways often reassess investment lineups and vendors early in their independence journey, timing is everything. FINTRX helps teams engage when advisors are most open to new relationships, not after decisions have already been made.
Not every breakaway opportunity converts immediately, and FINTRX is designed for the long game. Users can track how newly independent advisors and firms evolve, including changes in AUM, team expansion, and firm growth.
This longitudinal view allows teams to stay engaged as firms scale, new decision-makers are added, and allocation needs change. Instead of one-off outreach, FINTRX supports sustained, informed relationship development.
Breakaway data exists in fragments across the industry. What sets FINTRX apart is the ability to connect advisor movement with firm intelligence, historical context, and actionable workflows in one place.
Rather than treating breakaways as static events, FINTRX frames them as dynamic opportunities that unfold over time. This gives users clarity on not just who moved, but why it matters and how to respond.
Breakaway advisors represent some of the highest-intent, highest-impact opportunities in wealth management. Firms that identify these moves early, understand the context behind them, and engage thoughtfully are the ones that win long-term. FINTRX gives teams the intelligence they need to do exactly that.
February 03, 2026
Renae Hatcher is a member of the marketing team at FINTRX - focused on delivering targeted & relevant family office and registered investment advisor content to our subscribers.

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