Being successful in raising capital isn’t about blasting outbound emails or sifting through outdated spreadsheets. It’s a precision game—one where the winners understand the why behind investor allocations and tailor their outreach to the...

Marketing to RIAs, family offices, and wealth management firms isn’t about reaching more people. It’s about reaching the right ones. Outdated lists, broad targeting, and one-size-fits-all personas lead to missed opportunities and wasted...

Fund distribution is increasingly a game of precision. The teams winning today aren’t those sending the most emails. They’re the ones using data and AI to identify real opportunities before anyone else. For ETF issuers and asset managers,...

For asset managers, advisor recruiters, and M&A professionals, juggling multiple systems to manage prospects and data is a productivity killer. The best teams today run lean and smart—automating workflows, syncing data, and scaling...

Finding your next big opportunity isn’t about casting a wider net; it’s about knowing exactly who to call, when, and why. Whether you're raising capital, recruiting advisors, or identifying firms to acquire, the edge belongs to those who...

Whether launching a new ETF, mutual fund, SMA, or annuity, your success hinges not on how many RIAs you contact—but which ones. Most firms aren’t actively looking for new products. But a strategic few are, and they’re reallocating right...

ETF wholesalers are operating in one of the most competitive distribution environments ever. Markets move quickly, advisors adjust portfolios even faster, and getting in front of the right decision-makers, at exactly the right time, has...

The RIA M&A market is more active and competitive than ever. Aging advisor demographics, private equity capital, and the pursuit of scale are driving deal flow, but surfacing the right firms at the right time remains a challenge. That’s...

Family offices aren’t slowing down. Even in a volatile market, they continue to be some of the most active and forward-thinking investors, pouring billions into AI, sustainability, and emerging tech. FINTRX family office data shows direct...

For fund managers and private companies seeking to raise capital, choosing the right investors can make all the difference. While institutional allocators and RIAs often dominate the outreach list, one investor class has become...