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Director of Marketing Job Description

Director of Marketing

As Director of Marketing at FINTRX, you will: own campaigns, tactics, pipleline/lead generation, and revenue goals. Each quarter, you’ll work backwards with C-Level executives from our goals to develop our plan for hitting these targets through a creative use of demand generation tactics and strategies that are aligned to our overall sales and customer expansion approaches. As a marketing leader, you have a track record of creating demand with inbound and outbound approaches, and will bring this two-prong approach to FINTRX in order expedite our customer acquisition plan. You will be our liaison with sales and will build great relationships with them by speaking a common language - revenue. In addition, you will be highly proficient and experienced with Hubspot and their full suite of products/solutions and have experience working at a SAAS, tech, fintech or data company.


Your Key Responsibilities

  • Lead the demand generation function to drive predictable, scalable, and repeatable pipeline and revenue.
  • Propose, develop, test and execute multi-channel acquisition programs that seamlessly integrate events, digital, content, email, web, direct mail, paid advertising, social and account-based marketing.
  • Own the demand funnel for our free trial, our primary demand generation engine, by developing the right scoring, in-product CTAs/conversion paths, nurturing, and routing practices and partnering with product, marketing operations, sales and SDR on an integrated approach that maximizes its revenue contribution.
  • Partner with sales, SDR, and customer success to develop creative account-based programs that open new and expansion opportunities with high-potential, enterprise accounts.
  • Work with product and development team to bring go-to-market plans for new products and features to market in a way that opens and accelerates opportunities.
  • Own our lead nurturing programs and consistently optimize them to expedite opportunity creation, pipeline acceleration, and closed-won revenue.
  • Bring an A/B testing and optimization framework to every approach, constantly striving to improve past performance.
  • Liaise and partner with sales, business development, and customer success to ensure we are getting the most value out of each and every program you are running.
  • Gain a deep understanding of the FINTRX value prop and messaging so you can translate it into effective copy for emails, landing pages and other demand assets.
  • Establish KPIs for all programs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes.


Who You Are

  • Track record of thinking strategically and executing on your plan
  • Intelligent, open, reliable, creative, and collaborative approach to your work
  • The appetite and ability to ramp quickly
  • Understanding of the fintech, SAAS, data space.



  • 5+ years experience in B2B marketing, demand generation and/or account-based marketing experience, preferably at SAAS or technology companies.
  • Deep experience planning and managing lead generation programs that produce high quality opportunities and create exponential revenue.
  • Previous experience running account-based campaigns and a track record of success for penetrating key accounts.
  • An understanding and hands-on experience with key demand creation approaches, including digital advertising, website optimization, nurture programs, email, events, webinars, demand partnerships, content syndication, sponsorships, and more.
  • Strong analytical skills and proven ability to use data to test and optimize campaign performance and inform future strategies.
  • Excellent collaboration skills and ability to influence and motivate team members, especially those that don’t report to you.
  • Exceptional written and verbal communication skills.
  • Ability to prioritize and manage various projects based on the current business requirements and landscape.
  • Ability to flourish in an extremely fast-paced, high-growth environment.
  • BA/BS degree
  • Experience with Hubspot highly preferred


About Us:

The FINTRX Platform is the leading family office data, research, and intelligence platform to the alternative investment industry & private capital markets. Leveraging an intuitive user interface, coupled with the largest and most comprehensive family office data & research tool - FINTRX continues to raise the bar for asset raising solutions.

Competitive annual salary + bonus package.

In addition to our competitive compensation package & in office perks, we offer a highly motivated, growing and supportive environment with the opportunity to work alongside other highly talented professionals. We strive to continually build on our evolving culture - which is rooted in; innovation, drive, and top tier product creation.

We look forward to hearing from you!

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