Client Case Study · Capital Raising · Venture Capital

How Fifth Wall Ventures Uses FINTRXto Scale Fundraising & Find Net-New LPs

Fifth Wall VenturesCapital Raising · Venture Capital
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Overview

Founded in 2016, Fifth Wall Ventures is a Los Angeles-based venture capital firm focused on technology for the global real estate industry. With approximately $3.2 billion in assets under management, the firm connects many of the world’s largest real estate owners and operators with entrepreneurs developing technologies for the built world. Fifth Wall is backed by a global network of 100+ strategic partners across more than 15 countries. Alongside its investment activities, the team focuses on LP fundraising, strategic partnerships, and capital markets, leveraging its network to connect portfolio companies with strategic opportunities across the real estate industry.

"FINTRX is indisputably the most robust data platform for these kinds of private wealth contacts, and we've been able to dramatically accelerate our scale of outreach. Fundraising requires volume, and FINTRX has enabled us to find interested investors at scale."
Fifth Wall-1 Fifth Wall Ventures
Before FINTRX

The Challenges Before FINTRX

Fifth Wall saw significant fundraising potential within the private wealth market, particularly among family offices and RIAs, but effectively navigating that universe required more than access to investor names. The team needed deeper visibility into prospective LPs, their investment activity, and the contacts behind them to bring greater focus to its fundraising efforts.

01

Finding Investors Beyond Existing Networks

Fifth Wall believed there was a broader universe of potential LPs that had yet to be identified, creating a need for greater visibility into family offices and RIAs outside its existing investor network.

02

Understanding Investor Strategies

Identifying potential investors was only the first step. The team wanted insight into past investment activity and investment approaches to better understand the family offices and RIAs it was researching.

03

Bringing More Focus to Fundraising

Without sufficient data to effectively segment prospective investors, Fifth Wall described its previous fundraising efforts as generic and less effective than the team had hoped.

The Decision

Why They Chose FINTRX

Fifth Wall chose FINTRX for its specialized focus on the family office and RIA markets—segments where the firm had already experienced fundraising success. Detailed investor intelligence, contact data, investment history, and robust search capabilities gave the team the depth needed to more effectively identify, research, and segment prospective LPs.

With FINTRX

Results & Impact

FINTRX has become a core part of how Fifth Wall approaches the private wealth market, helping the team turn a large universe of family offices and RIAs into actionable fundraising opportunities. The impact extends from how the team identifies and segments potential investors to the net-new LPs ultimately uncovered through the platform.

Verified Impact 01

A More Structured Approach to LP Prospecting

Fifth Wall uses FINTRX to segment the private wealth market based on relevant investor characteristics and investment activity, creating what the team describes as a “scalable, repeatable, data-driven process” for identifying new investors.

Verified Impact 02

Net-New LPs Across Fifth Wall Products

FINTRX has helped Fifth Wall uncover net-new LP targets beyond its existing investor network, with prospects identified through the platform ultimately investing across Fifth Wall products.

Verified Impact 03

Investor Outreach at Greater Scale

With the ability to narrow a broad investor universe and identify relevant contacts, Fifth Wall has significantly expanded the volume of its private wealth outreach. As the team shared, “FINTRX is indisputably the most robust data platform for these kinds of private wealth contacts, and we've been able to dramatically accelerate our scale of outreach. Fundraising requires volume, and FINTRX has enabled us to find interested investors at scale.”

Verified Impact 04

Staying Current on Target LPs

FINTRX news and notifications help Fifth Wall track developments across the family offices, RIAs, and contacts relevant to its fundraising efforts, providing ongoing intelligence after an initial prospect has been identified.

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