Equitable Advisors, LLC

Broker-DealerFINRA MemberEst. 1978
Total AUM
$42.5B
Discretionary
$21.1B
50% of AUM
Accounts
94,626
Employees
5,674
Advisory reps
5,413
Brokerage reps
5,656

Firm details

Headquarters
New York, New York
CRD number
6627
Registered since
September 22, 1978
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI75.13%
  • Individuals21.6%
  • Corporations / Businesses1.49%
  • Pension & Profit Sharing Plans1.17%
  • Charitable Organizations0.61%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Equitable Advisors, LLC operates as an insurance broker-dealer that serves both individual and family clients as well as institutional customers. The firm provides a mix of advisory and broker-dealer services, with advisory activities that include financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, pension consulting, selection of other advisers, and educational seminars. Its revenue and engagement models include percentage-of-AUM fees, hourly charges, and fixed fees. The firm is not flagged as an active ESG investor. Equitable Advisors maintains industry ties beyond traditional broker-dealer services; filings identify affiliations consistent with other investment adviser roles, commodity pool/CTA activity, insurance company connections, and sponsor or managing member roles for pooled investment vehicles. The firm is not structured as a direct capital allocator; instead, it relies on third-party investment managers and a broad product menu to implement client solutions.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 76%, Exchange Traded Equities 16%, Cash & Cash Equivalents 3%, US Government Bonds 1%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%, Other 1%76%
  • Public Funds/Mutual Funds76%
  • Exchange Traded Equities16%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%
  • State & Local Bonds1%

Owners & executives

3 of 55
  • Natalie Haller

    Natalie Haller

    Chief Operating OfficerCRD 5665784

  • Omar Jennings

    Omar Jennings

    Chief Financial StrategistCRD 5675632

  • Scott Greenberg

    Scott Greenberg

    Chief Financial StrategistCRD 5682399

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Contacts

3 of 5358
  • Neal Maqboul

    Neal Maqboul

    PartnerCRD 5642205

  • Steven Nester

    Steven Nester

    Financial AdvisorCRD 5643820

  • Adam Blevins

    Adam Blevins

    Registered RepresentativeCRD 5643851

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 2,448

Active vs passive

$33.8B in ETFs

Passive

82%

$27.5B

Active

14%

$6.2B

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) GROWTH ETF (SPYG)State StreetPassiveLarge Growth$536M4,531,3901.59%

Location

Primary office

New York, NY

New York

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
New York
Address
1345 Avenue Of The Americas
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth