Advice And Planning Services

Broker-DealerFINRA MemberEst. 2004
Total AUM
$37.9B
Discretionary
$37.9B
100% of AUM
Accounts
72,503
Employees
1,293
Advisory reps
3,473
Brokerage reps
1,190

Firm details

Headquarters
New York, New York
CRD number
20472
Registered since
September 24, 2004
Custodians
PERSHING LLC
Fee structure
Percentage of AUM, Other
Client types
  • HNWI77.93%
  • Individuals22.03%
  • Corporations / Businesses0.03%
  • Charitable Organizations0.02%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Advice And Planning Services operates as a limited liability company that combines broker-dealer operations with advisory services aimed at individuals, families and institutions. The firm is organized as an insurance broker-dealer and provides financial planning, portfolio management for individuals and small businesses, selection of third‑party advisers and educational workshops. Its compensation includes percentage-of-AUM fees alongside other fee arrangements. The firm identifies as an active ESG investor and has been SEC‑registered since 2004. Advice And Planning Services also maintains multiple industry roles and affiliations that span broker-dealer activity, registered municipal advising, commodity pool or trading activity, banking or insurance relationships, and sponsor/manager roles for pooled investment vehicles. That breadth supports both transactional broker-dealer services and ongoing advisory relationships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 99%, Cash & Cash Equivalents 1%99%
  • Public Funds/Mutual Funds99%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 13
  • Rohitha Vaddi

    Director, Chief of StaffCRD 6994602

  • James Deats

    James Deats

    President and CEOCRD 4895304

  • Niladri Mukherjee

    Niladri Mukherjee

    Chief Investment OfficerCRD 5227234

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Contacts

3 of 3460
  • Stuart Mershon

    Stuart Mershon

    Associate General CounselCRD 5849350

  • Bradford Newitt

    Bradford Newitt

    Wealth Management AdvisorCRD 4713515

  • Anthony Jackson

    Anthony Jackson

    Registered RepresentativeCRD 7385353

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 361

Active vs passive

$28.8B in ETFs

Passive

99%

$28.6B

Active

<1%

$202M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE MSCI EAFE ETF (IEFA)BlackRockPassiveForeign Large Blend$1.9B19,810,7566.64%

Location

Primary office

New York, NY

New York

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
New York
Address
730 3rd Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth