Morgan Stanley

Broker-DealerFINRA MemberEst. 2009
Total AUM
$2T
Discretionary
$1.4T
73% of AUM
Accounts
2,703,720
Employees
29,481
Advisory reps
26,769
Brokerage reps
26,985

Firm details

Headquarters
Purchase, New York
CRD number
149777
Registered since
May 11, 2009
Custodians
MORGAN STANLEY & CO. LLC
Fee structure
Percentage of AUM, Fixed Fees, Commissions, Performance Based Fees, Other
Client types
  • Individuals63.48%
  • HNWI26.89%
  • Charitable Organizations4.05%
  • Pension & Profit Sharing Plans3.82%
  • Corporations / Businesses0.71%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Morgan Stanley operates as a full-service wirehouse and investment bank that also functions as a qualified custodian and broker-dealer. The firm serves both individual and institutional clients across financial planning, portfolio management, pension consulting, selection of sub‑advisers, and educational programming. It reports being an active ESG investor and performs capital allocation activities, including deploying third‑party managers into alternative strategies. Fee structures across client relationships include percentage-of-AUM, fixed fees, commissions and performance-based arrangements.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 58%, Public Funds/Mutual Funds 25%, Investment Grade Corp Bonds 4%, Private Funds 4%, Cash & Cash Equivalents 4%, US Government Bonds 2%, State & Local Bonds 2%, Other 1%58%
  • Exchange Traded Equities58%
  • Public Funds/Mutual Funds25%
  • Investment Grade Corp Bonds4%
  • Private Funds4%
  • Cash & Cash Equivalents4%

Owners & executives

3 of 51
  • Lynn Goedde

    Lynn Goedde

    Chief of StaffCRD 1175405

  • Elisa Decker

    Elisa Decker

    Vice President, Chief of StaffCRD 1551973

  • Michael Wilson

    Michael Wilson

    Chief U.S. Equity Strategist & Chief Investment OfficerCRD 1865970

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Contacts

3 of 26718
  • Kirk Aguer

    Kirk Aguer

    Wealth Management AnalystCRD 1852

  • Richard Ahronian

    Financial AdvisorCRD 1987

  • Neal Baron

    Financial AdvisorCRD 13172

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 3,091

Active vs passive

$516B in ETFs

Passive

86%

$445B

Active

11%

$71.2B

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$26.3B40,502,7305.11%

Location

Primary office

Purchase, NY

Westchester

Location

Purchase, NY

Headquartered in Purchase, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
Westchester
Address
2000 Westchester Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth