Keystone Private Wealth

RIASEC Registered
Total AUM
$861M
Discretionary
$804M
93% of AUM
Avg account
$558K
Accounts
1,542
Employees
11
Advisory reps
13

Firm details

Headquarters
Palm Desert, California
CRD number
301924
Registered since
June 22, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.48%
  • Corporations / Businesses12.24%
  • Individuals9.79%
  • Pension & Profit Sharing Plans0.35%
  • Charitable Organizations0.14%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Keystone Private Wealth is an independent registered investment adviser that began SEC registration in 2021. Operated as a limited liability company and owned by an individual, the firm serves both high-net-worth individuals and families as well as institutional clients. Keystone positions itself as a capital allocator and offers a mix of fee arrangements including a percentage of assets under management, hourly billing, and fixed fees. Advisory services listed include comprehensive financial planning, discretionary portfolio management for individuals and small businesses, pension consulting, and the selection of third-party advisers. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 44%, Exchange Traded Equities 20%, US Government Bonds 18%, Cash & Cash Equivalents 8%, Investment Grade Corp Bonds 7%, State & Local Bonds 2%, Non-Exchange Traded Equities 1%44%
  • Public Funds/Mutual Funds44%
  • Exchange Traded Equities20%
  • US Government Bonds18%
  • Cash & Cash Equivalents8%
  • Investment Grade Corp Bonds7%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 271

Active vs passive

$434M in ETFs

Passive

52%

$224M

Active

40%

$209M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$31.7M41,3657.32%

Location

Primary office

Palm Desert, CA

Riverside

Location

Palm Desert, CA

Headquartered in Palm Desert, CA, anchoring the Riverside-San Bernardino-Ontario, CA metro in the West.

Metro area
Riverside-San Bernardino-Ontario, CA
Region
West
County
Riverside
Address
73575 El Paseo
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth