DESERT FINANCIAL PLANNING

Overview

Desert Financial Planning is an independent registered investment adviser focused on individual and family clients. The firm blends traditional financial planning and portfolio management with insurance brokerage services, serving a small book of clients with a fee model that includes percentage-of-AUM and fixed fees. Investment activity is tilted toward equities: the adviser reports a clear preference for exchange-traded equities as the dominant asset class within client portfolios, while also incorporating mutual funds and select alternative exposures. The firm does not emphasize ESG investing and operates on a single-state basis. Advisory capabilities include holistic financial planning, portfolio management for individuals and small businesses, and pension consulting services. Given the firm’s size and client base, the investment approach appears client-specific and hands-on: building equity-centered portfolios supplemented by outside managers or funds where alternatives or specialized exposure is needed. The fact that Desert Financial Planning functions as an insurance broker signals regular use of insurance and risk-management solutions alongside investment portfolios.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices