Waverly Advisors, LLC

RIASEC RegisteredEst. 2001
Total AUM
$29.9B
Discretionary
$25.2B
84% of AUM
Avg account
$837K
Accounts
35,709
Employees
414
Advisory reps
227

Firm details

Headquarters
Birmingham, Alabama
CRD number
115332
Registered since
November 30, 2001
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • HNWI58.28%
  • Pension & Profit Sharing Plans16.25%
  • Individuals12.66%
  • Pooled Investment Vehicles6.18%
  • Corporations / Businesses3.7%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Waverly Advisors, LLC is an independent registered investment adviser organized as an LLC and operating since at least 2001. The firm serves both individual and family clients as well as institutional accounts and describes itself as a capital allocator that sponsors and manages pooled vehicles. Its advisory services span financial planning, discretionary and non‑discretionary portfolio management across individuals, pooled investment vehicles, investment companies and institutions, plus pension consulting and the selection of outside advisers. Compensation models include percentage of AUM, hourly and fixed fees, and performance‑based fees. Waverly identifies as an active ESG investor and lists business affiliations that range from accounting and trust services to roles as sponsor/GP of private funds. Waverly has received repeated industry recognition over recent years, appearing in rankings and lists published by Forbes, Barron’s, CNBC, Citywire, FA Magazine and AdvisorHub between 2020 and 2026.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Exchange Traded Equities 17%, Private Funds 9%, State & Local Bonds 2%, US Government Bonds 1%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%70%
  • Public Funds/Mutual Funds70%
  • Exchange Traded Equities17%
  • Private Funds9%
  • State & Local Bonds2%
  • US Government Bonds1%

Owners & executives

3 of 6
  • William Mcdaniel

    William Mcdaniel

    Partner, Chief Investment OfficerCRD 6611440

  • Justin Russell

    Justin Russell

    President and CEOCRD 4720377

  • Justin Snell

    Justin Snell

    Partner & Chief Operating OfficerCRD 6929540

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Contacts

3 of 221
  • Peter Bohrofen

    Peter Bohrofen

    Partner, Wealth AdvisorCRD 5669582

  • Matthew Rodrigue

    Matthew Rodrigue

    Partner, Portfolio ManagerCRD 5694231

  • Andrew Gearhart

    Andrew Gearhart

    Partner and Wealth AdvisorCRD 5712166

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 908

Active vs passive

$12.2B in ETFs

Passive

74%

$9.1B

Active

19%

$3.1B

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$972M1,297,9447.98%

Location

Primary office

Birmingham, AL

Jefferson

Location

Birmingham, AL

Headquartered in Birmingham, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
Jefferson
Address
600 University Park Pl
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth