STRATEGIC PLANNING, INC.

RIASEC RegisteredEst. 2017
Total AUM
$377M
Discretionary
$377M
100% of AUM
Avg account
$326K
Accounts
1,156
Employees
4
Advisory reps
3

Firm details

Headquarters
COLUMBUS, Ohio
CRD number
139648
Registered since
March 28, 2017
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI63.75%
  • Individuals36.25%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Strategic Planning, Inc. is an independent, SEC-registered RIA that provides financial planning and portfolio management primarily for individuals, families and small businesses. The firm is privately owned and charges clients through a mix of AUM-based fees and fixed fees. Its practice focuses on taxable and custodial retail relationships rather than institutional mandates. The firm does not identify as an active ESG investor and is not positioned as a multi-state or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 53%, Public Funds/Mutual Funds 35%, Cash & Cash Equivalents 11%, State & Local Bonds 1%53%
  • Exchange Traded Equities53%
  • Public Funds/Mutual Funds35%
  • Cash & Cash Equivalents11%
  • State & Local Bonds1%

Contacts

3 of 3
  • SEAN EDGELL

    OperationsCRD 5670162

  • STANLEY EDGELL

    PresidentCRD 860505

  • CANDY PALUGI

    Associate DirectorCRD 4062161

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 5

Active vs passive

$6M in ETFs

Passive

100%

$6M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$4.1M6,32568.69%

Location

Primary office

COLUMBUS, OH

FRANKLIN

Location

COLUMBUS, OH

Headquartered in COLUMBUS, OH, anchoring the Columbus-Marion-Zanesville, OH metro in the Midwest.

Metro area
Columbus-Marion-Zanesville, OH
Region
Midwest
County
FRANKLIN
Address
7730 Olentangy River Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth