S.G. LONG & COMPANY

Broker-DealerFINRA MemberEst. 1999
Total AUM
$35.3M
Discretionary
$0
0% of AUM
Accounts
196
Employees
15
Advisory reps
16
Brokerage reps
13

Firm details

Headquarters
MISSOULA, Montana
CRD number
47511
Registered since
September 28, 1999
Custodians
RBC CAPITAL MARKETS, LLC
Fee structure
Percentage of AUM
Client types
  • Individuals79.18%
  • HNWI20.43%
  • Corporations / Businesses0.22%
  • Charitable Organizations0.17%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

S.G. Long & Company is structured as a corporation operating as an independent broker‑dealer with insurance brokerage capabilities. The firm has been SEC‑registered since 1999 and is owned by a domestic entity/individual. Its client focus is individuals and families, and it charges fees based on a percentage of assets under management. Advisory services center on financial planning and portfolio management for individuals and small businesses rather than institutional or pension consulting work. The firm does not identify as an active ESG investor and is not registered as a multi‑state adviser or a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 47%, Exchange Traded Equities 45%, Cash & Cash Equivalents 6%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%47%
  • Public Funds/Mutual Funds47%
  • Exchange Traded Equities45%
  • Cash & Cash Equivalents6%
  • State & Local Bonds1%
  • Investment Grade Corp Bonds1%

Owners & executives

3 of 3
  • DARLA FELIX

    Chief Financial Officer and Human Resources ManagerCRD 5874509

  • SUSAN WILLIAMS

    Chief Executive Officer, Portfolio ManagerCRD 2290587

  • JOSHUA DENNEY

    Chief Technology OfficerCRD 5492542

Contacts

3 of 13
  • Andrew Harris

    Research AssociateCRD 7228229

  • Mitchell Roberts

    Financial AdvisorCRD 7704831

  • MARCUS WELNEL

    Financial AdvisorCRD 7741521

Unlock 10 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 30

Active vs passive

$65.6M in ETFs

Passive

99%

$64.8M

Active

0%

$787K

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB INTERNATIONAL EQUITY ETF (SCHF)SchwabPassiveForeign Large Blend$10.7M390,60516.29%

Location

Primary office

MISSOULA, MT

MISSOULA

Location

MISSOULA, MT

Headquartered in MISSOULA, MT, in the West of the United States.

Region
West
County
MISSOULA
Address
283 W Front St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth