ROBERT HARRELL, INCORPORATED

RIASEC RegisteredEst. 1991
Total AUM
$885M
Discretionary
$3.5M
0% of AUM
Avg account
$13.2M
Accounts
67
Employees
5
Advisory reps
6

Firm details

Headquarters
AUSTIN, Texas
CRD number
106191
Registered since
October 28, 1991
Custodians
SEI INVESTMENTS DISTRIBUTION CO., JEFFERSON BANK, FROST BROKERAGE SERVICES, INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • State / Municipal Government51.93%
  • HNWI20.14%
  • Charitable Organizations9.64%
  • Banking / Thrift Institutions6.94%
  • Other5.95%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Robert Harrell, Incorporated is a small, privately owned advisory firm that provides portfolio management to high-net-worth individuals, families and institutions. Registered with the SEC since 1991, the firm acts as a capital allocator: it runs core portfolios using pooled public vehicles while selectively allocating client capital to third‑party alternative managers. Advisory services include discretionary and non‑discretionary portfolio management for individuals and businesses, pension consulting and the selection and oversight of outside advisers. Investment preferences skew toward using public mutual funds as the primary vehicle for client exposure, supplemented by targeted allocations to private equity and real estate managers. The firm does not position itself as an active ESG investor and is organized to serve a concentrated client base rather than a broad multi‑state retail footprint. Fee arrangements combine a percentage of assets under management with fixed fee engagements, reflecting a mix of ongoing advisory relationships and bespoke consulting work.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 74%, Exchange Traded Equities 12%, Investment Grade Corp Bonds 5%, Private Funds 4%, Cash & Cash Equivalents 2%, US Government Bonds 1%, State & Local Bonds 1%74%
  • Public Funds/Mutual Funds74%
  • Exchange Traded Equities12%
  • Investment Grade Corp Bonds5%
  • Private Funds4%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • ROBERT HARRELL

    CEOCRD 237578

Contacts

3 of 5
  • WILLIAM HARRELL

    Senior Vice PresidentCRD 3053590

  • SANDRA LARSEN-HARRELL

    PresidentCRD 2437600

  • CHARLES SMITH

    Senior Performance AnalystCRD 6007735

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

AUSTIN, TX

TRAVIS

Location

AUSTIN, TX

Headquartered in AUSTIN, TX, in the South of the United States.

Region
South
County
TRAVIS
Address
8310 N Capital of Texas Hwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth