WEALTHVALUES, LLC

RIASEC RegisteredEst. 2006
Total AUM
$467M
Discretionary
$467M
100% of AUM
Avg account
$3.1M
Accounts
151
Employees
5
Advisory reps
2

Firm details

Headquarters
REDWOOD CITY, California
CRD number
140004
Registered since
March 21, 2006
Custodians
SEI INVESTMENTS DISTRIBUTION CO., CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI99.2%
  • Individuals0.8%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Wealthvalues, LLC is an independent registered investment adviser that acts as a capital allocator for individual and family clients. The firm focuses on discretionary portfolio management and financial planning for individuals and small businesses, and it also offers manager selection services. Its investment posture favors direct equity exposure—both exchange-traded equities and ETF-based exposures—while using third-party managers and pooled vehicles where appropriate. Fee arrangements are flexible, including a percentage of assets under management alongside hourly and fixed-fee engagements. Wealthvalues does not present itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 47%, Public Funds/Mutual Funds 34%, State & Local Bonds 13%, Cash & Cash Equivalents 6%47%
  • Exchange Traded Equities47%
  • Public Funds/Mutual Funds34%
  • State & Local Bonds13%
  • Cash & Cash Equivalents6%

Contacts

2 of 2
  • KAREN GOODFRIEND

    Founding Principal, OwnerCRD 4369844

  • Samuel Goodfriend

    Associate Financial PlannerCRD 6883472

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

REDWOOD CITY, CA

SAN MATEO

Location

REDWOOD CITY, CA

Headquartered in REDWOOD CITY, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN MATEO
Address
303 Twin Dolphin Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth