Trunorth Advisors

RIASEC RegisteredEst. 2025
Total AUM
$301M
Discretionary
$301M
100% of AUM
Avg account
$124K
Accounts
2,435
Employees
31
Advisory reps
12

Firm details

Headquarters
Greenville, South Carolina
CRD number
304558
Registered since
January 21, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals61.65%
  • HNWI38.35%
Services
Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Trunorth Advisors is an independent, SEC-registered RIA organized as an LLC and registered in 2025. The firm is owned by an individual and concentrates its practice on individuals and families, charging fees as a percentage of assets under management. Trunorth combines portfolio management and financial planning for individuals and small businesses with insurance brokerage services, and it produces periodic publications and educational seminars for clients. The firm does not identify as an ESG-focused allocator, does not position itself as a multi-state or pension consultant, and does not operate as a capital allocator or related adviser. Its business mix suggests an adviser that blends traditional wealth-management work—planning and discretionary portfolio oversight—with insurance solutions for client needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 83%, Cash & Cash Equivalents 9%, Investment Grade Corp Bonds 5%, Public Funds/Mutual Funds 3%83%
  • Exchange Traded Equities83%
  • Cash & Cash Equivalents9%
  • Investment Grade Corp Bonds5%
  • Public Funds/Mutual Funds3%

Owners & executives

1 of 1
  • Matthew Dixon

    Matthew Dixon

    CEO and Financial AdvisorCRD 7142325

Contacts

3 of 11
  • Nathaniel Unger

    CRD 8292901

  • Braden Weems

    Braden Weems

    Advisory AnalystCRD 7955222

  • Julie Worley

    Julie Worley

    Strategic AdvisorCRD 6433337

Unlock 8 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 36

Active vs passive

$229M in ETFs

Passive

73%

$168M

Active

25%

$61M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$44.4M74,37619.37%

Location

Primary office

Greenville, SC

Greenville

Location

Greenville, SC

Headquartered in Greenville, SC, anchoring the Greenville-Spartanburg-Anderson, SC metro in the South.

Metro area
Greenville-Spartanburg-Anderson, SC
Region
South
County
Greenville
Address
501 River St
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth