Trunorth Advisors

RIASEC Registered
Total AUM
$301M
Discretionary
$301M
100% of AUM
Avg account
$124K
Accounts
2,435
Employees
31
Advisory reps
14

Firm details

Headquarters
Greenville, South Carolina
CRD number
304558
Registered since
January 21, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals61.65%
  • HNWI38.35%
Services
Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Trunorth Advisors operates as an independent registered investment adviser organized as an LLC and owned by an individual. The firm targets individual and family clients and bills on a percentage-of-AUM basis. Its service mix extends beyond portfolio management to include financial planning, publication of periodicals or newsletters, and educational seminars/workshops. Trunorth also functions as an insurance broker and lists an insurance company among its industry affiliations. The adviser does not identify as an ESG-focused manager and is not positioned as a pension consultant or capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 83%, Cash & Cash Equivalents 9%, Investment Grade Corp Bonds 5%, Public Funds/Mutual Funds 3%83%
  • Exchange Traded Equities83%
  • Cash & Cash Equivalents9%
  • Investment Grade Corp Bonds5%
  • Public Funds/Mutual Funds3%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 42

Active vs passive

$264M in ETFs

Passive

71%

$188M

Active

27%

$75.7M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$54.3M79,10920.59%

Location

Primary office

Greenville, SC

Greenville

Location

Greenville, SC

Headquartered in Greenville, SC, anchoring the Greenville-Spartanburg-Anderson, SC metro in the South.

Metro area
Greenville-Spartanburg-Anderson, SC
Region
South
County
Greenville
Address
501 River St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth