Truist Advisory Services, Inc.

RIASEC RegisteredEst. 2016

Total AUM

$77.4B

Discretionary

$62.8B

81% of AUM

Avg account

$599K

Accounts

129,307

Employees

2,461

Advisory reps

1,995

Firm details

Headquarters: Atlanta, Georgia
CRD number: 283390
Registered since: May 18, 2016
Website: www.truist.com
Custodians: NATIONAL FINANCIAL SERVICES LLC, TRUIST INVESTMENT SERVICES, INC.
Fee structure: Percentage of AUM, Fixed Fees
Client types: HNWI61.53%
Individuals29.79%
Corporations / Businesses7.09%
Other1.36%
Charitable Organizations0.08%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of Periodicals

Firm profile

FINTRX

Overview

Truist Advisory Services, Inc. is a corporate SEC-registered investment adviser (registered in 2016) that serves both individual and institutional clients. The firm provides financial planning and portfolio management for individuals, small businesses, and larger business or institutional clients; it also acts as a selector of other advisers and publishes client-facing periodicals or newsletters. Compensation is via a mix of percentage-of-AUM fees and fixed fees. Truist reports it is not an active ESG investor. Its industry affiliations extend across broker-dealers, banking and trust institutions, insurance companies, and it identifies as a sponsor/GP/manager of pooled investment vehicles in addition to other adviser and registered security-based swap dealer roles.