Truist Advisory Services, Inc.
Firm details
- Headquarters
- Atlanta, Georgia
- CRD number
- 283390
- Registered since
- May 18, 2016
- Website
- www.truist.com
- Custodians
- NATIONAL FINANCIAL SERVICES LLC, TRUIST INVESTMENT SERVICES, INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI61.53%
- Individuals29.79%
- Corporations / Businesses7.09%
- Other1.36%
- Charitable Organizations0.08%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of Periodicals
Firm profile
FINTRXOverview
Truist Advisory Services, Inc. is a corporate registered investment adviser that serves both individual and institutional clients. The firm provides financial planning, portfolio management for individuals, small businesses and institutions, and also engages in selection of other advisers and publication of periodicals or newsletters. Its fee model combines percentage-of-AUM fees with fixed fees. The firm is affiliated with multiple types of financial entities, including broker-dealers, other investment advisers, a trust company, banking or thrift institutions, an insurance company, and sponsors or general partners of pooled investment vehicles. Truist Advisory Services is not identified as an active ESG investor and is not classified as a pension consultant or capital allocator.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities62%
- Public Funds/Mutual Funds25%
- US Government Bonds4%
- State & Local Bonds4%
- Non-Exchange Traded Equities2%
Owners & executives
3 of 5
Yvonne Pridemore
Chief Administrative OfficerCRD 4281100

Keith Lerner
Chief Investment OfficerCRD 2961603
Evelyn Callender
CFOCRD 7591739
Contacts
3 of 1984
Antonio Fortson
Vice President, Wealth AdvisorCRD 6025352
Sukja Kim
Wealth Advisor, Managing DirectorCRD 2155933

Philip Garcia
Financial AdvisorCRD 4053657
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Atlanta, GA
Fulton
Location
Atlanta, GA
Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- Fulton
- Address
- 303 Peachtree St Ne
- Time zone
- ET (UTC-5)
- Office locations
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