Seneca Financial Advisors LLC

RIASEC RegisteredEst. 2010

Total AUM

$847M

Discretionary

$740M

87% of AUM

Avg account

$751K

Accounts

1,128

Employees

19

Advisory reps

7

Firm details

Headquarters: Rochester, New York
CRD number: 152824
Registered since: February 8, 2010
Website: senecafinancialadvisors.com
Custodians: CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI90.36%
Individuals6.01%
Corporations / Businesses1.94%
Other1.69%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Seneca Financial Advisors LLC is an independent registered investment adviser organized as an LLC and operating as a capital allocator for both individual and institutional clients. The firm has been SEC-registered since 2010 and delivers financial planning, portfolio management for individuals, small businesses and institutions, and manager selection services. Its fee model includes assets-under-management fees, hourly charges, and fixed fees. Seneca does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

CRM & tech providers

TAMPs used

Clients

Client base

Client personas

Asset composition

Public Funds/Mutual Funds88%
Exchange Traded Equities10%
Non-Exchange Traded Equities1%
US Government Bonds1%
State & Local Bonds1%

Contacts

3 of 7

Zachary Erskine
Managing Partner, Senior Wealth AdvisorCRD 5887117
Kimberly Merry
Business ManagerCRD 7858742
Elizabeth Raabe
Senior Wealth AdvisorCRD 1079353

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Wealth teams

Newly hired reps

Recent M&A activity

Recent filings

Awards

ETF holdings

1 of 49

Active vs passive

$373M in ETFs

Passive

86%

$322M

Active

0%

$51.9M

ETF	Provider	Style	Category	Value	Shares	% of portfolio
SCHWAB US LARGE-CAP GROWTH ETF (SCHG)	Schwab	Passive	Large Growth	$37.4M	1,105,650	10.02%

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Primary office

Rochester, NY

Monroe

Location

Rochester, NY

Headquartered in Rochester, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area: Rochester-Batavia-Seneca Falls, NY
Region: Northeast
County: Monroe
Address: 100 S Clinton Ave
Time zone: ET (UTC-5)
Office locations

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