HOWE AND RUSLING, INC.

RIASEC RegisteredEst. 1941
Total AUM
$2.4B
Discretionary
$2.4B
98% of AUM
Avg account
$717K
Accounts
3,397
Employees
26
Advisory reps
12

Firm details

Headquarters
ROCHESTER, New York
CRD number
104627
Registered since
January 3, 1941
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI76.07%
  • Individuals16.38%
  • Charitable Organizations4.15%
  • Insurance Companies3.08%
  • Corporations / Businesses0.32%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of Periodicals

Firm profile

FINTRX

Overview

Howe And Rusling, Inc. is an independent registered investment adviser organized as a corporation and operating as a capital allocator for both individual/family and institutional clients. The firm combines fee models that include percentage-of-AUM and fixed fees, and it delivers financial planning, portfolio management for individuals and small businesses as well as for businesses or institutions, selection of other advisers, and the publication of periodicals or newsletters. The firm identifies as an active ESG investor and lists an industry affiliation with a law firm. Howe And Rusling has been SEC-registered for many decades and is owned at the individual level.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 67%, Investment Grade Corp Bonds 14%, US Government Bonds 7%, State & Local Bonds 7%, Cash & Cash Equivalents 6%67%
  • Exchange Traded Equities67%
  • Investment Grade Corp Bonds14%
  • US Government Bonds7%
  • State & Local Bonds7%
  • Cash & Cash Equivalents6%

Owners & executives

1 of 1
  • BRIAN LESTER

    Chief Investment OfficerCRD 3182010

Contacts

3 of 11
  • Michael Carrico

    Wealth ManagerCRD 6616495

  • CRAIG CAIRNS

    PresidentCRD 2637602

  • RYAN TOMKO

    Vice President, Wealth ManagerCRD 5921803

Unlock 8 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 317

Active vs passive

$555M in ETFs

Passive

97%

$538M

Active

<1%

$16.7M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$61.9M192,89011.15%

Location

Primary office

ROCHESTER, NY

MONROE

Location

ROCHESTER, NY

Headquartered in ROCHESTER, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
MONROE
Address
165 Culver Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth