Howe And Rusling, Inc.
Firm details
- Headquarters
- Rochester, New York
- CRD number
- 104627
- Registered since
- January 3, 1941
- Website
- www.howeandrusling.com
- Custodians
- CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI76.07%
- Individuals16.38%
- Charitable Organizations4.15%
- Insurance Companies3.08%
- Corporations / Businesses0.32%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of Periodicals
Firm profile
FINTRXOverview
Howe And Rusling, Inc. is an independent registered investment adviser organized as a corporation and registered with the SEC since 1941. The firm serves both individual and family clients as well as institutional participants, operating primarily as a capital allocator. Its billing mixes percentage-of-AUM fees with fixed-fee arrangements. Core advisory services listed include financial planning, portfolio management for individuals, small businesses and institutions, selection of outside managers, and publication of periodic investor materials. The firm identifies as an active ESG investor and reports affiliations with accounting and law firms.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities67%
- Investment Grade Corp Bonds14%
- US Government Bonds7%
- State & Local Bonds7%
- Cash & Cash Equivalents6%
Owners & executives
1 of 1
Brian Lester
Chief Investment OfficerCRD 3182010
Contacts
3 of 12
Michael Carrico
Wealth ManagerCRD 6616495

Matthew Gjevre
Financial PlannerCRD 8307903

Craig Cairns
PresidentCRD 2637602
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 309Active vs passive
$653M in ETFs
97%
$635M
<1%
$18.3M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI) | Vanguard | Passive | Large Blend | $77.1M | 208,470 | 11.81% |
Location
Rochester, NY
Monroe
Location
Rochester, NY
Headquartered in Rochester, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.
- Metro area
- Rochester-Batavia-Seneca Falls, NY
- Region
- Northeast
- County
- Monroe
- Address
- 165 Culver Rd
- Time zone
- ET (UTC-5)
- Office locations
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