Prentice Wealth Management LLC

RIASEC Registered
Total AUM
$568M
Discretionary
$550M
97% of AUM
Avg account
$549K
Accounts
1,034
Employees
14
Advisory reps
5

Firm details

Headquarters
Rochester, New York
CRD number
160052
Registered since
April 24, 2012
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Subscription Fees, Fixed Fees
Client types
  • Individuals73.35%
  • HNWI23.26%
  • Corporations / Businesses2.51%
  • Other Investment Advisers0.6%
  • Charitable Organizations0.28%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Prentice Wealth Management LLC is an independent, owner-operated registered investment adviser organized as an LLC. The firm is SEC-registered (registration year 2012) and describes itself as a capital allocator serving both individual/family and institutional clients. Its advisory services include financial planning, portfolio management for individuals and small businesses as well as for businesses and institutions, pension consulting, and selection of other advisers. Fee arrangements are flexible and include asset-based fees, hourly charges, subscription models, and fixed fees. The firm also identifies as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 64%, Exchange Traded Equities 19%, Investment Grade Corp Bonds 8%, Cash & Cash Equivalents 5%, Other 2%, US Government Bonds 1%, State & Local Bonds 1%64%
  • Public Funds/Mutual Funds64%
  • Exchange Traded Equities19%
  • Investment Grade Corp Bonds8%
  • Cash & Cash Equivalents5%
  • Other2%

Owners & executives

1 of 1
  • Shawn Tesoro

    Shawn Tesoro

    CIOCRD 2394286

Contacts

3 of 4
  • Anthony Vaccaro

    Anthony Vaccaro

    Wealth Management AdvisorCRD 4384776

  • William Prentice

    William Prentice

    FounderCRD 3212474

  • Michelle Werth

    Michelle Werth

    Managing MemberCRD 3054084

Unlock 1 more contacts →

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 48

Active vs passive

$455M in ETFs

Passive

72%

$328M

Active

18%

$127M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE US AGGREGATE BOND ETF (AGG)BlackRockPassiveIntermediate Core Bond$68.4M723,95415.03%

Location

Primary office

Rochester, NY

Monroe

Location

Rochester, NY

Headquartered in Rochester, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
Monroe
Address
1150 Penfield Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth