Salient Wealth Planning

RIASEC Registered
Total AUM
$239M
Discretionary
$195M
81% of AUM
Avg account
$293K
Accounts
817
Employees
4
Advisory reps
3

Firm details

Headquarters
Encinitas, California
CRD number
327885
Registered since
October 31, 2023
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI61.43%
  • Individuals38.57%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Salient Wealth Planning is an independent, individual‑owned registered investment adviser that began SEC registration in 2023. The firm serves individual and family clients and acts as a capital allocator, blending direct portfolio management with selection and oversight of third‑party advisers. Its advisory scope includes financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and the selection of other advisers. Fee arrangements combine a percentage of assets under management with fixed fees. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 88%, Cash & Cash Equivalents 7%, Public Funds/Mutual Funds 3%, Other 2%88%
  • Exchange Traded Equities88%
  • Cash & Cash Equivalents7%
  • Public Funds/Mutual Funds3%
  • Other2%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 57

Active vs passive

$216M in ETFs

Passive

71%

$154M

Active

21%

$61.7M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$35.9M46,91616.66%

Location

Primary office

Encinitas, CA

San Diego

Location

Encinitas, CA

Headquartered in Encinitas, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
171 Saxony Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth