Private Portfolio of San Diego

Broker-DealerFINRA MemberEst. 1994
Total AUM
$50M
Discretionary
$50M
100% of AUM
Accounts
37
Employees
19
Advisory reps
18
Brokerage reps
9

Firm details

Headquarters
La Jolla, California
CRD number
36644
Registered since
December 2, 1994
Fee structure
Percentage of AUM
Client types
  • HNWI90%
  • Individuals10%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Private Portfolio Of San Diego is a small, SEC-registered corporate broker-dealer that has been operating since 1994. The firm is individually owned and focuses its advisory practice on individuals, families and small businesses, providing portfolio management alongside broker-dealer services. Compensation is charged as a percentage of assets under management. The adviser is not positioned as a capital allocator, does not identify as an active ESG investor, and is not categorized as a multi-state adviser under the snapshot data.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 45%, Exchange Traded Equities 20%, Public Funds/Mutual Funds 20%, US Government Bonds 5%, Investment Grade Corp Bonds 5%, Cash & Cash Equivalents 5%45%
  • Non-Exchange Traded Equities45%
  • Exchange Traded Equities20%
  • Public Funds/Mutual Funds20%
  • US Government Bonds5%
  • Investment Grade Corp Bonds5%

Contacts

3 of 18
  • Ruben Morfin

    Ruben Morfin

    Executive DirectorCRD 5281687

  • Hermann Vonbertrab

    Hermann Vonbertrab

    Portfolio AdvisorCRD 1615490

  • Eduardo Tovar

    Eduardo Tovar

    Vice PresidentCRD 2349510

Unlock 15 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

La Jolla, CA

San Diego

Location

La Jolla, CA

Headquartered in La Jolla, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
7816 Ivanhoe Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth