PRINCIPAL ADVISED SERVICES

Overview

Principal Advised Services is a limited liability company that registered with the SEC in 2018 and describes its client base as individuals and families. Its advisory offering is centered on financial planning and portfolio management for individuals and small businesses. Fee arrangements are a mix of percentage-of-AUM and fixed fees. The firm reports it is not an active ESG investor and — per its filings — is not registered as a multi-state adviser, despite a broad physical presence. Filings also list a range of industry affiliations (broker‑dealer, other investment adviser, CPO/CTA, banking or thrift institution, trust company, insurance company) and roles tied to sponsored investment vehicles, suggesting the firm can access both retail advisory and sponsor/GP structures.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices