WEST FINANCIAL ADVISORS, L.L.C.

RIASEC RegisteredEst. 2017
Total AUM
$674M
Discretionary
$647M
96% of AUM
Avg account
$402K
Accounts
1,677
Employees
8
Advisory reps
10

Firm details

Headquarters
DES MOINES, Iowa
CRD number
142265
Registered since
February 16, 2017
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI85.94%
  • Individuals10.05%
  • Pension & Profit Sharing Plans4%
Services
Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

West Financial Advisors, L.L.C. is an independent registered investment adviser that concentrates on serving individual and family clients through a mix of financial planning, portfolio management for individuals and small businesses, and client education via newsletters and seminars. The firm’s advisory model leans heavily on public funds and exchange-traded products rather than single-stock active bets: its filings show a clear tilt toward broad-market index exposure and mutual funds as the primary vehicle for client portfolios. West Financial Advisors charges a combination of percentage-of-AUM fees and hourly planning fees, which aligns with a dual focus on ongoing asset management and standalone planning engagements. The firm received recognition from Citywire in 2020 as part of its "50 Growers Across America" list, reflecting external attention to its growth trajectory. West Financial Advisors does not identify as an active ESG investor and is structured as a Limited Liability Company owned by an individual, operating as an independent RIA rather than as part of a broker-dealer or multi-state advisory network.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Exchange Traded Equities 3%, Cash & Cash Equivalents 1%96%
  • Public Funds/Mutual Funds96%
  • Exchange Traded Equities3%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • BRIAN WEST

    Partner and Chief Investment OfficerCRD 5586417

Contacts

3 of 9
  • Jackson West

    Financial AnalystCRD 7330594

  • Abby Belvin

    Financial PlannerCRD 6835588

  • Emilee Derifield

    Financial PlannerCRD 6726678

Unlock 6 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 79

Active vs passive

$612M in ETFs

Passive

86%

$528M

Active

12%

$83.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$72.7M121,61111.87%

Location

Primary office

DES MOINES, IA

POLK

Location

DES MOINES, IA

Headquartered in DES MOINES, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.

Metro area
Des Moines-Ames-West Des Moines, IA
Region
Midwest
County
POLK
Address
111 E Grand Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth