NORTHSTAR ADVISORY GROUP, LLC
Firm details
- Headquarters
- NORTHFIELD, New Jersey
- CRD number
- 306850
- Registered since
- March 6, 2020
- Website
- ns-ag.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI73.72%
- Individuals22.64%
- Charitable Organizations1.89%
- Pension & Profit Sharing Plans1.75%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Northstar Advisory Group, LLC is an independent registered investment adviser that runs a fee-for-service wealth management business focused on both individual/family and institutional clients. The firm acts as a capital allocator: it builds equity-focused portfolios, selects third‑party managers where appropriate, and provides financial planning and portfolio management across retail and institutional mandates. Its advisory toolkit includes direct equity exposure, mutual funds, discretionary managed accounts and allocations to external alternative managers, indicating a blended approach that mixes internally managed positions with outsourced strategies. Investment preferences skew toward equities and separately managed account structures. The firm implements broad-market index exposure alongside individual stock positions, and it uses external managers for hedge fund allocations. Northstar provides services that range from financial planning and portfolio management for individuals and small businesses to portfolio management for larger businesses and institutions, and it also conducts selection-of-other-advisers work when clients require specialized or non-core strategies.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Non-Exchange Traded Equities63%
- Exchange Traded Equities14%
- US Government Bonds11%
- Investment Grade Corp Bonds7%
- Cash & Cash Equivalents4%
Contacts
3 of 3ROBERT KERNAN
Financial Planning SpecialistCRD 2362188
JEFFREY SILVERMAN
Relationship ManagerCRD 4386157
MICHAEL ROSEN
Managing DirectorCRD 4437494
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 51Active vs passive
$185M in ETFs
75%
$138M
0%
$46.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM) | State Street | $23.3M | 304,507 | 12.62% |
Location
NORTHFIELD, NJ
ATLANTIC
Location
NORTHFIELD, NJ
Headquartered in NORTHFIELD, NJ, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.
- Metro area
- Philadelphia-Reading-Camden, PA-NJ-DE-MD
- Region
- Northeast
- County
- ATLANTIC
- Address
- 1555 Zion Rd
- Time zone
- ET (UTC-5)
- Office locations
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