North Star Asset Management Inc

RIASEC Registered

Total AUM

$3.4B

Discretionary

$3.3B

99% of AUM

Avg account

$943K

Accounts

3,554

Employees

Advisory reps

Firm details

Headquarters: Neenah, Wisconsin
CRD number: 106489
Registered since: June 7, 1996
Website: www.northstarinvestments.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM
Client types: HNWI78.23%
Individuals14%
Charitable Organizations3.9%
Pension & Profit Sharing Plans3.88%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

North Star Asset Management Inc is an independent registered investment adviser that has been SEC-registered since 1996 and is owned by an individual. The firm serves both individual and family clients as well as institutional accounts, delivering financial planning and discretionary portfolio management for individuals, small businesses, and institutions. Fees are charged as a percentage of assets under management. North Star does not present itself as an ESG-focused manager, is not a multi-state adviser, and does not operate as a dedicated capital allocator or pension consultant. North Star has been recognized by CNBC, appearing on the outlet’s Top 100 Financial Advisory Firms list in 2019, 2020, 2021, 2022, and 2025.