Herndon Plant Oakley Ltd

Broker-DealerFINRA MemberEst. 1998

Total AUM

$155M

Discretionary

$155M

100% of AUM

Accounts

286

Employees

Advisory reps

Brokerage reps

Firm details

Headquarters: Corpus Christi, Texas
CRD number: 44971
Registered since: August 21, 1998
Website: hpo.com
Custodians: RBC CAPITAL MARKETS, LLC
Fee structure: Percentage of AUM, Fixed Fees
Client types: HNWI57.2%
Corporations / Businesses29.18%
Individuals12.61%
Charitable Organizations1%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Herndon Plant Oakley Ltd operates as a partnership that combines broker-dealer and insurance-broker activities with registered advisory services. The firm has been SEC-registered since 1998 and is owner-managed. It acts as a capital allocator, serving both individual and family clients as well as institutional accounts. Advisory offerings include financial planning, portfolio management for individuals/small businesses and for businesses or institutions, and the selection of third‑party advisers. Fee arrangements include percentage-of-AUM and fixed-fee structures. The firm does not identify as an active ESG investor and is not presented as a multi-state or newly formed adviser.