HEARTWOOD WEALTH ADVISORS, LLC

RIASEC RegisteredEst. 2019
Total AUM
$1.5B
Discretionary
$1.4B
91% of AUM
Avg account
$816K
Accounts
1,897
Employees
13
Advisory reps
9

Firm details

Headquarters
RICHMOND, Virginia
CRD number
300273
Registered since
February 21, 2019
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI92.48%
  • Pension & Profit Sharing Plans7.29%
  • Charitable Organizations0.23%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Heartwood Wealth Advisors, LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2019. The firm describes itself as a capital allocator that serves both high-net-worth individuals and institutional clients. Its advisory services span financial planning, portfolio management for individuals and small businesses, the selection and oversight of other advisers, pension consulting, and educational seminars and workshops. Fee arrangements include asset-based fees, hourly billing, and fixed-price engagements. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 61%, Public Funds/Mutual Funds 29%, Cash & Cash Equivalents 10%61%
  • Exchange Traded Equities61%
  • Public Funds/Mutual Funds29%
  • Cash & Cash Equivalents10%

Contacts

3 of 9
  • BRIAN CANN

    Director, Wealth ManagementCRD 1369285

  • BENJAMIN GURLEY

    Managing Director, Wealth ManagementCRD 6531042

  • EDWIN MARTIN

    Managing Director, Wealth ManagementCRD 2867302

Unlock 6 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 157

Active vs passive

$1.2B in ETFs

Passive

85%

$1B

Active

2%

$182M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD LARGE-CAP INDEX FUND (VV)VanguardPassiveLarge Blend$109M364,5478.91%

Location

Primary office

RICHMOND, VA

CHESTERFIELD

Location

RICHMOND, VA

Headquartered in RICHMOND, VA, in the South of the United States.

Region
South
County
CHESTERFIELD
Address
9020 Stony Point Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth