FIRESIDE FINANCES, LLC

RIASEC Registered
Total AUM
Avg account
$0
Accounts
0
Employees
1
Advisory reps
1

Firm details

Headquarters
ALAMEDA, California
CRD number
298887
Fee structure
Hourly Charges, Other
Services
Financial PlanningSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Fireside Finances, LLC is a small, individually owned advisory firm organized as a limited liability company that focuses on client-facing financial planning and adviser selection. The firm delivers fee-for-service planning and education — its stated fee structure includes hourly charges and other non-asset-based arrangements — and runs educational seminars and workshops as part of its client outreach. Fireside Finances acts as a capital allocator, sourcing external managers to implement portions of client portfolios rather than operating as a large discretionary asset manager. Investment activity centers on selecting outside advisers and investment managers for clients. The firm is not identified as an active ESG investor and it does not present itself as a pension consultant or related adviser. Because it emphasizes selection of other advisers, expect its investment process to prioritize manager due diligence, alignment of strategy with client objectives, and matching liquidity profiles to client needs.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Contacts

1 of 1
  • Robert Shaye

    FounderCRD 6719024

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

ALAMEDA, CA

ALAMEDA

Location

ALAMEDA, CA

Headquartered in ALAMEDA, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
ALAMEDA
Address
2624 Eagle Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth