PRIVATUS
Firm details
- Headquarters
- RANCHO CUCAMONGA, California
- CRD number
- 329121
- Custodians
- ALTRUIST FINANCIAL LLC, NATIONWIDE SECURITIES, LLC, EQUITY TRUST ADVISORS, INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Performance Based Fees
- Client types
- Individuals85.69%
- Pension & Profit Sharing Plans14.31%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
Privatus is an independent registered investment adviser organized as a limited liability company that focuses on individual and family clients. The firm acts as a capital allocator, blending direct portfolio management with selection of outside managers. Advisory services include financial planning and portfolio management for individuals, small businesses and institutions. Fee arrangements are a mix of percentage of AUM, hourly charges and performance-based fees, which supports both traditional advisory relationships and arrangements that include incentive-based managers. Investment preferences skew toward publicly traded equities, with a clear tilt to exchange-traded instruments for core exposure. At the same time, Privatus deploys capital into third-party alternative managers—particularly hedge funds, real estate-related strategies, commodities and oil & gas—suggesting a multi-layered approach that pairs liquid equity exposures with less correlated return streams. The firm is not flagged as an active ESG investor, and it does not present as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities90%
- Cash & Cash Equivalents10%
Contacts
1 of 1DERRICK SMITH
PresidentCRD 2697190
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
RANCHO CUCAMONGA, CA
SAN BERNARDINO
Location
RANCHO CUCAMONGA, CA
Headquartered in RANCHO CUCAMONGA, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- SAN BERNARDINO
- Address
- 8608 Utica Ave
- Time zone
- PT (UTC-8)
- Office locations
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