Santa Cruz Financial

Overview

Santa Cruz Financial is a privately owned corporate advisory practice focused on financial planning and discretionary portfolio management for individuals and small businesses. The firm is owned by an individual and is structured to deliver both planning engagements and ongoing investment oversight rather than functioning as a capital allocator or institutional consultant. Compensation is a mix of percentage-of-AUM fees and hourly charges, which suggests the firm supports both ongoing asset-based relationships and standalone planning projects or ad hoc advice. Their stated activities do not include pension consulting, and they are not identified as an active ESG investor. Regulatory and operational details indicate a single-state orientation rather than a multi-state platform, and the adviser is categorized as unclassified in the available snapshot. No affiliation with a related adviser is noted.