BANORTE ASSET MANAGEMENT, INC.
Firm details
- Headquarters
- HOUSTON, Texas
- CRD number
- 290555
- Registered since
- March 25, 2019
- Custodians
- PERSHING LLC, INTERACTIVE BROKERS LLC
- Fee structure
- Percentage of AUM
- Client types
- HNWI57.85%
- Individuals27.93%
- Corporations / Businesses14.04%
- Charitable Organizations0.18%
- Services
- Portfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Banorte Asset Management, Inc. is a corporate registered investment adviser that positions itself as a capital allocator for both individual/family and institutional clients. The firm charges fees as a percentage of assets under management and focuses on portfolio management for individuals and small businesses as well as the selection of third‑party advisers. It is registered with the SEC (since 2019) and lists business activities that include acting as an “other financial product salesperson.” Banorte reports affiliations across the financial services ecosystem—broker‑dealer relationships, other investment advisers, a banking or thrift institution, and an insurance company. The firm does not identify as an active ESG investor.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Private Funds94%
- Cash & Cash Equivalents4%
- Investment Grade Corp Bonds2%
Owners & executives
3 of 3Juan Carlos Barraza
CIOCRD 2979487
Jose Rodriguez
Chief Executive OfficerCRD 4392639
Joaquin Sanchez Hernandez
Chief Investment OfficerCRD 2708344
Contacts
3 of 21Jorge Figueroa
Operations ManagerCRD 7757962
Guillermo Pena Facio
Investment AssociateCRD 7741422
MAYELA ORRANTIA
Director of ComplianceCRD 5391681
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
HOUSTON, TX
HARRIS
Location
HOUSTON, TX
Headquartered in HOUSTON, TX, anchoring the Houston-The Woodlands, TX metro in the South.
- Metro area
- Houston-The Woodlands, TX
- Region
- South
- County
- HARRIS
- Address
- 5075 Westheimer Rd
- Time zone
- CT (UTC-6)
- Office locations
Similar firms
MONEX ASSET MANAGEMENT, INC.
RIAHOUSTON, TX
SHERIDAN PRODUCTION PARTNERS MANAGER III, LLC
RIAHOUSTON, TX
THE GOFF FINANCIAL GROUP
RIAHOUSTON, TX
BRASADA CAPITAL MANAGEMENT, LP
RIAHOUSTON, TX
SAXON FINANCIAL GROUP
RIAHOUSTON, TX
GRANITE HARBOR ADVISORS, INC.
RIAHOUSTON, TX