Whalen Financial
Firm details
- Headquarters
- Las Vegas, Nevada
- CRD number
- 311869
- Registered since
- January 4, 2021
- Website
- whalenfinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI59.69%
- Individuals39.27%
- Corporations / Businesses0.79%
- Charitable Organizations0.25%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Whalen Financial is an independent registered investment adviser, SEC-registered since 2021 and owned by an individual. The firm serves both individual/family and institutional clients and bills using a mix of AUM-based fees and fixed fees. Its advisory services include financial planning, portfolio management for individuals and small businesses, and the selection of other advisers — the latter reflecting a capital allocator role. Whalen Financial does not identify as an active ESG investor and is not presented as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities60%
- Public Funds/Mutual Funds32%
- US Government Bonds4%
- Cash & Cash Equivalents4%
Contacts
3 of 5
Kim Dang
Director of OperationsCRD 6751208

Luke Perry
Portfolio AnalystCRD 7999270

Vanessa Medina
Servicing AdvisorCRD 6885054
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 45Active vs passive
$73.5M in ETFs
78%
$57.4M
21%
$16.1M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES 0-1 YEAR TREASURY BOND ETF (SHV) | BlackRock | Passive | Ultrashort Bond | $8.6M | 77,951 | 11.70% |
Location
Las Vegas, NV
Clark
Location
Las Vegas, NV
Headquartered in Las Vegas, NV, anchoring the Las Vegas-Henderson, NV metro in the West.
- Metro area
- Las Vegas-Henderson, NV
- Region
- West
- County
- Clark
- Address
- 7160 Rafael Rivera Way
- Time zone
- PT (UTC-8)
- Office locations
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