West Financial Strategies, Inc.
Firm details
- Headquarters
- Sanford, North Carolina
- CRD number
- 118241
- Registered since
- June 8, 2026
- Website
- westfinancialstrategies.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI70.9%
- Individuals26.89%
- Other1.67%
- Charitable Organizations0.54%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
West Financial Strategies, Inc. operates as an independent registered investment adviser with individual ownership. The firm serves both individual and family clients as well as institutional relationships, charging fees as a percentage of assets under management. Its advisory work centers on portfolio management for individuals and small businesses. The firm is listed as SEC-registered in 2026 and identifies itself as not being an active ESG investor or a multi-state adviser. Industry connections include an affiliation with accounting professionals. West Financial Strategies does not present itself primarily as a capital allocator; instead, it appears to implement client portfolios through pooled vehicles and traditional investments while outsourcing alternative exposure to third-party managers.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds60%
- Exchange Traded Equities31%
- Cash & Cash Equivalents8%
- State & Local Bonds1%
Contacts
2 of 2Milton West
PresidentCRD 4486471
Charles Von Canon
Vice PresidentCRD 4601225
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Sanford, NC
Lee
Location
Sanford, NC
Headquartered in Sanford, NC, anchoring the Fayetteville-Sanford-Lumberton, NC metro in the South.
- Metro area
- Fayetteville-Sanford-Lumberton, NC
- Region
- South
- County
- Lee
- Address
- 301 Court Sq
- Time zone
- ET (UTC-5)
- Office locations
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