WALLER FINANCIAL COACHING
Firm details
- Headquarters
- CHICO, California
- CRD number
- 172701
- Website
- wallerfc.com
- Custodians
- BETTERMENT, FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI93.22%
- Individuals5.79%
- Charitable Organizations0.98%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Waller Financial Coaching is an independent registered investment adviser that serves both individual and family clients as well as select institutional relationships. The firm operates as a capital allocator, managing discretionary portfolios and selecting external managers when appropriate. Its advisory services center on financial planning, portfolio management for individuals and small businesses, and the selection of third‑party advisers rather than running a large lineup of proprietary products. Investment activity is oriented around pooled public funds as the core of client portfolios, supplemented by allocations to external alternative managers for diversification and return enhancement. The firm charges on a percentage‑of‑AUM basis and also uses fixed fees for some engagements, reflecting a mix of relationship and project pricing. Waller Financial Coaching is not positioned as an ESG‑focused adviser and does not identify as a multi‑state or pension consultant practice.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds100%
Contacts
2 of 2JUSTIN WALLER
FiduciaryCRD 3098675
DEBORAH WALLER
ShareholderCRD 6388816
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
CHICO, CA
BUTTE
Location
CHICO, CA
Headquartered in CHICO, CA, in the West of the United States.
- Region
- West
- County
- BUTTE
- Address
- 55 Independence Cir
- Time zone
- PT (UTC-8)
- Office locations
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