PRUNEYARD FINANCIAL GROUP, INC.

RIASEC RegisteredEst. 2001

Total AUM

$77M

Discretionary

$77M

100% of AUM

Avg account

$430K

Accounts

179

Employees

Advisory reps

Firm details

Headquarters: CUPERTINO, California
CRD number: 117378
Registered since: November 14, 2001
Website: pruneyardfinancial.com
Custodians: FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM
Client types: HNWI76.95%
Individuals22.79%
Corporations / Businesses0.26%
Services: Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Pruneyard Financial Group, Inc. is an independently owned registered investment adviser that has been SEC-registered since 2001. The firm operates on a percentage-of-AUM fee model and serves both individual/family and institutional clients, with a focus on financial planning and portfolio management for individuals and small businesses. The business also lists accounting among its activities, suggesting integrated tax or bookkeeping support alongside investment advice. The firm is not positioned as a capital allocator, is not a multi-state adviser, and does not present itself as an active ESG investor.