True North Advisors, LLC

RIASEC Registered
Total AUM
$5.4B
Discretionary
$5B
93% of AUM
Avg account
$1M
Accounts
5,298
Employees
89
Advisory reps
32

Firm details

Headquarters
Dallas, Texas
CRD number
116048
Registered since
February 21, 2006
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • HNWI69.91%
  • Pooled Investment Vehicles20%
  • Corporations / Businesses6.88%
  • Individuals2.51%
  • Charitable Organizations0.7%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

True North Advisors, LLC is an independent RIA organized as an LLC and registered with the SEC in 2006. It functions as a capital allocator for both high-net-worth individuals and families as well as institutional clients, offering fee arrangements that include percentage-of-AUM, fixed fees, and performance-based fees. Advisory services listed include financial planning, discretionary portfolio management for individuals, small businesses, pooled vehicles, and institutions, pension consulting, and selection of other advisers. The firm also acts in sponsor/GP/managing member roles for pooled investment vehicles. True North does not identify as an active ESG investor. Industry recognition includes placements on FA Magazine’s Top RIA Firms (2020) and Forbes’ lists in 2023 and 2024.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 71%, Exchange Traded Equities 22%, Private Funds 3%, US Government Bonds 2%, Non-Exchange Traded Equities 1%, State & Local Bonds 1%71%
  • Public Funds/Mutual Funds71%
  • Exchange Traded Equities22%
  • Private Funds3%
  • US Government Bonds2%
  • Non-Exchange Traded Equities1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 116

Active vs passive

$790M in ETFs

Passive

78%

$618M

Active

21%

$171M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES 0-3 MONTH TREASURY BOND ETF (SGOV)BlackRockPassiveUltrashort Bond$253M2,511,90232.02%

Location

Primary office

Dallas, TX

Dallas

Location

Dallas, TX

Headquartered in Dallas, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
Dallas
Address
3131 Turtle Creek Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth