The Sterling Group
Firm details
- Headquarters
- Pasadena, California
- CRD number
- 111782
- Registered since
- August 10, 2012
- Website
- www.tsgadvisor.com
- Custodians
- LPL FINANCIAL LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI88.81%
- Individuals11.19%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
The Sterling Group is an independent registered investment adviser organized as an LLC and SEC-registered since 2012. The firm serves individual and family clients and is owned by an individual principal. Its service mix centers on financial planning, portfolio management for individuals and small businesses, selection of other advisers, and investor education through seminars and workshops. Fee arrangements include asset-based fees, hourly charges, and fixed fees. The firm identifies as a capital allocator, directing client capital to external managers when appropriate, and does not position itself as an ESG-focused or multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds89%
- Exchange Traded Equities6%
- Cash & Cash Equivalents3%
- State & Local Bonds1%
- Investment Grade Corp Bonds1%
Contacts
3 of 4
Charles Salembier
Financial Advisor & PrincipalCRD 2329595
Gretchen Prince
Financial Advisor & PrincipalCRD 5260651
Anthony Nahra
Financial AdvisorCRD 1796227
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 39Active vs passive
$348M in ETFs
30%
$105M
12%
$243M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM) | State Street | $96.1M | 1,093,329 | 27.58% |
Location
Pasadena, CA
Los Angeles
Location
Pasadena, CA
Headquartered in Pasadena, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- Los Angeles
- Address
- 225 S Lake Ave
- Time zone
- PT (UTC-8)
- Office locations
Similar firms
Wimmer Associates LLC
RIAPasadena, CA
Robert L. Bender, Inc. Dba Robert Bender & Associates
RIAPasadena, CA
Retirement Wellness Group
RIAPasadena, CA
First Wilshire Securities Management, Inc.
RIAPasadena, CA
Lk&A Investment Counsel
RIAPasadena, CA
Kondo Wealth Advisors, Inc
RIAPasadena, CA