The Sterling Group
Firm details
- Headquarters
- Pasadena, California
- CRD number
- 111782
- Registered since
- August 10, 2012
- Website
- www.tsgadvisor.com
- Custodians
- LPL FINANCIAL LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI88.81%
- Individuals11.19%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
The Sterling Group is an independent, owner-operated LLC that functions as a fee-based wealth manager and capital allocator for individuals and families. The firm is registered with the SEC (registered in 2012) and combines financial planning with portfolio management for individuals and small businesses. Core advisory services include selection of outside advisers and educational seminars in addition to ongoing portfolio oversight. The firm uses a mix of billing approaches — percentage of AUM, hourly charges, and fixed fees — and does not position itself as an ESG-focused or multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds89%
- Exchange Traded Equities6%
- Cash & Cash Equivalents3%
- State & Local Bonds1%
- Investment Grade Corp Bonds1%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 41Active vs passive
$367M in ETFs
31%
$114M
12%
$253M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM) | State Street | $99.9M | 1,113,498 | 27.25% |
Location
Pasadena, CA
Los Angeles
Location
Pasadena, CA
Headquartered in Pasadena, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- Los Angeles
- Address
- 225 S Lake Ave
- Time zone
- PT (UTC-8)
- Office locations
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