SUPERIOR PLANNING WEALTH MANAGEMENT & FAMILY OFFICE

RIASEC RegisteredEst. 2024

Total AUM

$350M

Discretionary

$350M

100% of AUM

Avg account

$330K

Accounts

1,059

Employees

Advisory reps

Firm details

Headquarters: SAN DIEGO, California
CRD number: 130711
Registered since: October 17, 2024
Website: superiorplanning.com
Custodians: RAYMOND JAMES & ASSOCIATES, INC., CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC, MATRIX SECURITIES, INC.
Fee structure: Percentage of AUM, Hourly Charges, Other
Client types: HNWI61.71%
Individuals36.93%
Pension & Profit Sharing Plans1.25%
Corporations / Businesses0.12%
Services: Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Superior Planning Wealth Management & Family Office is an independent RIA organized as an LLC that registered with the SEC in 2024. Ownership is held by an individual principal and the firm identifies itself as a capital allocator serving both individual/family and institutional clients. Its advisory services emphasize financial planning, portfolio management for individuals and small businesses, and the selection and oversight of outside advisers. The firm also conducts business as a registered representative of a broker-dealer and as an insurance broker, and it charges clients via a mix of percentage-of-AUM fees, hourly billing, and other fee arrangements. The adviser does not market itself as an active ESG investor and is not designated as a multi-state or related adviser.