SUN GROUP WEALTH PARTNERS LLC

RIASEC RegisteredEst. 2014
Total AUM
$224M
Discretionary
$224M
100% of AUM
Avg account
$381K
Accounts
589
Employees
7
Advisory reps
3

Firm details

Headquarters
IRVINE, California
CRD number
166372
Registered since
February 28, 2014
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI77.99%
  • Individuals16.17%
  • Pension & Profit Sharing Plans5.24%
  • Corporations / Businesses0.59%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Sun Group Wealth Partners LLC is an independent, SEC‑registered registered investment adviser organized as an LLC and operating since 2014. The firm serves a mix of individual, family and institutional clients and describes itself as a capital allocator that blends portfolio management with financial planning and educational outreach. Its advisory services include financial planning, portfolio management for individuals and small businesses, selection of other advisers, pension‑related consulting work, and publication or distribution of client‑focused periodicals and workshops. Fee arrangements are flexible: the firm charges asset‑based fees as well as hourly and fixed fees depending on the engagement. Sun Group reports an industry affiliation with an insurance company and does not position itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 52%, Public Funds/Mutual Funds 42%, Cash & Cash Equivalents 3%, Other 3%52%
  • Exchange Traded Equities52%
  • Public Funds/Mutual Funds42%
  • Cash & Cash Equivalents3%
  • Other3%

Contacts

3 of 3
  • WINIFRED SUN

    Co-Founder & Managing DirectorCRD 4034080

  • BRANDON CHANG

    Co-FounderCRD 4016977

  • BRIAN CHEW

    CRD 5115531

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

IRVINE, CA

ORANGE

Location

IRVINE, CA

Headquartered in IRVINE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
17500 Red Hill Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth