OPTIMIZE FINANCIAL INC.

RIASEC RegisteredEst. 2021
Total AUM
$222M
Discretionary
$222M
100% of AUM
Avg account
$2.2M
Accounts
100
Employees
8
Advisory reps
4

Firm details

Headquarters
LAGUNA HILLS, California
CRD number
315963
Registered since
October 14, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Investment Companies90.28%
  • HNWI9.26%
  • Individuals0.46%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment Companies

Firm profile

FINTRX

Overview

Optimize Financial Inc. is an independent, SEC-registered RIA organized as a corporation and SEC-registered in 2021. The firm is owner-operated and serves both individual/family and institutional clients. Its advisory work centers on financial planning and portfolio management for individuals, small businesses, and investment companies, with fees charged as a percentage of AUM. Optimize does not describe itself as an active ESG investor, is not a multi-state adviser, and does not operate as a capital allocator or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Cash & Cash Equivalents 5%95%
  • Public Funds/Mutual Funds95%
  • Cash & Cash Equivalents5%

Owners & executives

2 of 2
  • Tara McClanahan

    Chief Compliance OfficerCRD 7889682

  • CASEY WITTERS

    Founder, President & CEOCRD 6240251

Contacts

2 of 2
  • LISA NGUYEN

    Executive Vice PresidentCRD 7147506

  • John Williams

    Junior Financial AdvisorCRD 7823152

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

LAGUNA HILLS, CA

ORANGE

Location

LAGUNA HILLS, CA

Headquartered in LAGUNA HILLS, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
23212 Mill Creek Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth