Optimize Financial Inc.

RIASEC RegisteredEst. 2021
Total AUM
$222M
Discretionary
$222M
100% of AUM
Avg account
$2.2M
Accounts
100
Employees
8
Advisory reps
3

Firm details

Headquarters
Irvine, California
CRD number
315963
Registered since
October 14, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Investment Companies90.28%
  • HNWI9.26%
  • Individuals0.46%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment Companies

Firm profile

FINTRX

Overview

Optimize Financial Inc. is an independent registered investment adviser formed as a corporation and SEC-registered in 2021. The firm is individually owned and charges clients on a percentage-of-AUM basis. Its client mix includes individual and family clients alongside institutional relationships. Core advisory services are financial planning and portfolio management for individuals, small businesses, and investment companies. The adviser does not report active ESG investing, does not operate as a multi-state adviser, and is not listed as a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Cash & Cash Equivalents 5%95%
  • Public Funds/Mutual Funds95%
  • Cash & Cash Equivalents5%

Owners & executives

1 of 1
  • Casey Witters

    Casey Witters

    Founder, President & CEOCRD 6240251

Contacts

2 of 2
  • Lisa Nguyen

    Executive Vice PresidentCRD 7147506

  • John Williams

    John Williams

    Junior Financial AdvisorCRD 7823152

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Irvine, CA

Orange

Location

Irvine, CA

Headquartered in Irvine, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
Orange
Address
100 Spectrum Center Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth