Strategic Planning Group

RIASEC Registered
Total AUM
$910M
Discretionary
$910M
100% of AUM
Avg account
$195K
Accounts
4,663
Employees
20
Advisory reps
8

Firm details

Headquarters
Bountiful, Utah
CRD number
113844
Registered since
February 22, 2018
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI67.85%
  • Individuals29.28%
  • Pension & Profit Sharing Plans2.87%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Strategic Planning Group is an independent registered investment adviser organized as an LLC and SEC-registered since 2018. The firm acts as a capital allocator for both individuals and families as well as institutional clients, offering a mix of financial planning, portfolio management for individuals and small businesses, selection of other advisers, and educational seminars. Its fee model is flexible, including percentage-of-AUM billing alongside hourly and fixed-fee arrangements. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 69%, Public Funds/Mutual Funds 16%, Cash & Cash Equivalents 15%69%
  • Exchange Traded Equities69%
  • Public Funds/Mutual Funds16%
  • Cash & Cash Equivalents15%

Owners & executives

2 of 2
  • William Draper

    William Draper

    Chief Compliance OfficerCRD 4907513

  • Ryan Craner

    Ryan Craner

    President / CEOCRD 1752377

Contacts

3 of 6
  • John Park

    John Park

    Wealth Management AdvisorCRD 6166417

  • Jordan Bailey

    Jordan Bailey

    Client ServicesCRD 6346991

  • Thomas Craner

    Thomas Craner

    Wealth Management AdvisorCRD 6488075

Unlock 3 more contacts →

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 20

Active vs passive

$242M in ETFs

Passive

51%

$123M

Active

49%

$120M

ETFProviderStyleCategoryValueShares% of portfolio
FIRST TRUST STRUCTURED CREDIT INCOME OPPORTUNITIES ETF (SCIO)First TrustActiveMultisector Bond$59.3M2,869,79324.50%

Location

Primary office

Bountiful, UT

Davis

Location

Bountiful, UT

Headquartered in Bountiful, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
Davis
Address
190 S Main St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth