Strategic Planning Group

RIASEC Registered
Total AUM
$910M
Discretionary
$910M
100% of AUM
Avg account
$195K
Accounts
4,663
Employees
20
Advisory reps
8

Firm details

Headquarters
Bountiful, Utah
CRD number
113844
Registered since
February 22, 2018
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI67.85%
  • Individuals29.28%
  • Pension & Profit Sharing Plans2.87%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Strategic Planning Group is an independent, owner-operated registered investment adviser that positions itself as a capital allocator for both individuals/families and institutional clients. The firm is SEC-registered (registration effective 2018) and offers fee arrangements that include a percentage of AUM, hourly billing, fixed fees and other fee structures. Core advisory services listed by the firm include financial planning, portfolio management for individuals and small businesses, selection of other advisers, pension consulting services and educational seminars/workshops. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 69%, Public Funds/Mutual Funds 16%, Cash & Cash Equivalents 15%69%
  • Exchange Traded Equities69%
  • Public Funds/Mutual Funds16%
  • Cash & Cash Equivalents15%

Owners & executives

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Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 26

Active vs passive

$169M in ETFs

Passive

67%

$114M

Active

33%

$55.6M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES 0-3 MONTH TREASURY BOND ETF (SGOV)BlackRockPassiveUltrashort Bond$31.6M313,99118.66%

Location

Primary office

Bountiful, UT

Davis

Location

Bountiful, UT

Headquartered in Bountiful, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
Davis
Address
190 S Main St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth