STORMS & ROWDON FINANCIAL SERVICES, INC.
Firm details
- Headquarters
- ORMOND BEACH, Florida
- CRD number
- 334690
- Registered since
- March 12, 2025
- Custodians
- RAYMOND JAMES & ASSOCIATES, INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI59.38%
- Individuals36.14%
- Charitable Organizations3.75%
- Pension & Profit Sharing Plans0.54%
- Corporations / Businesses0.18%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Storms & Rowdon Financial Services, Inc. is an independent, privately owned registered investment adviser that acts as a capital allocator for individual, family and smaller institutional clients. The firm combines financial planning and discretionary portfolio management with a practice of selecting outside managers when needed, so its model blends in-house portfolio construction with third‑party manager access. Fee arrangements are flexible — percentage of AUM, hourly and fixed fees — which supports a mix of ongoing advisory relationships and project-based engagements. Investment preference is firmly skewed to publicly traded equities. The firm reports a clear equity orientation in its managed assets and runs separate managed accounts alongside pooled or mutual fund allocations. Storms & Rowdon also allocates to external alternative managers, principally hedge funds, as part of its broader tool kit. They list pension consulting and selection of other advisers among their advisory activities, indicating they will act as an intermediary between clients and specialized managers when necessary.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities73%
- Investment Grade Corp Bonds13%
- Cash & Cash Equivalents9%
- Public Funds/Mutual Funds4%
- Derivatives1%
Contacts
3 of 3Robert Hallock
Financial AssistantCRD 8173164
KEITH STORMS
Financial AdvisorCRD 1482504
WADE ROWDON
President, Financial AdvisorCRD 3215621
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
ORMOND BEACH, FL
VOLUSIA
Location
ORMOND BEACH, FL
Headquartered in ORMOND BEACH, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.
- Metro area
- Orlando-Lakeland-Deltona, FL
- Region
- South
- County
- VOLUSIA
- Address
- 1230 N US Highway 1
- Time zone
- ET (UTC-5)
- Office locations
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